SOURCE: Kaon Interactive

Kaon Interactive

March 08, 2011 08:45 ET

Legrand | Ortronics Taps Kaon to Tell Complex Product Stories Through Dynamic Interactive Experiences

MAYNARD, MA--(Marketwire - March 8, 2011) -  Kaon Interactive, Inc., creators of interactive 3D sales and marketing solutions that bring products and solutions to life, today announced the addition of Legrand | Ortronics to Kaon's marquee customer roster. Legrand | Ortronics is implementing Kaon's solutions to arm their sales teams with innovative, interactive, customer experiences that deliver consistent messaging at every touch point.

Legrand | Ortronics manufactures the Mighty Mo® Network Equipment Infrastructure products to address airflow and cable management requirements for today's data centers, storage area networks (SAN), and large premise networks. The marketing team at Legrand | Ortronics was searching for a more innovative and effective solution to convey their key features and benefits, and more importantly, to differentiate their advantages in a compelling format. The concept of interactive product animation led them to Kaon. Legrand | Ortronics quickly realized that while Kaon's technology offered the product animation it was seeking, it also provides the ability to leverage this virtual experience across numerous platforms including laptops, mobile devices, the Internet and on the award winning Kaon v-OSK® (a high definition touch-screen appliance).

Kaon's virtual interactive experiences allow B2B companies with complex products and solutions, such as Legrand | Ortronics, to effectively demonstrate and communicate advantages in such a way that makes it easy for customers to both understand and retain the critical information required to make good purchasing decisions. Clients experience interactive photo-realistic 3D product models from every angle, explore configuration options and learn about features at their own pace.

In the case of Legrand | Ortronics, Kaon developed two separate product tours to help showcase airflow and cable management solutions that are built into their racks and cabinets. About 145 direct and indirect sales representatives from Legrand | Ortronics are now showcasing these solutions using the dynamic Kaon-developed content on their iPads (and on other devices), invigorating a previously static sales demonstration. Legrand | Ortronics is also relying on the Kaon v-OSK to help "SHOW" their solutions at trade shows, in their executive briefing center and sales offices.

According to Tony Walker, Director of Marketing, Legrand Data Communications Division, "We rolled Kaon's technology out at our annual sales meeting and everyone in attendance was mesmerized. Immediately, the sales force realized how valuable the tool would be, and that it offered a way to effectively demonstrate solutions that are not easily transported by a typical salesperson." Walker continued, "We then brought the Kaon solution to a trade show, where it truly resonated with our customers. Within the booth, we constantly had a line of prospects trying to view our solutions. The easy-to-use v-OSK was like having another staff member working the booth."

With Kaon's solutions, companies can showcase all offerings, anytime and anywhere, realizing dramatic savings by eliminating the need to ship product samples (often large and expensive) to globally dispersed sales presentations and trade shows. The Kaon content can be repurposed for delivery to websites, iPads, laptops, iPhones, the Kaon v-OSK, and more.

Kaon Interactive President and CEO Gavin Finn said, "Legrand | Ortronics saw the potential of transforming the iPad into a true B2B hands-on sales tool. With the ability to SHOW their Kaon 3D product models and interactive solutions demonstrations anywhere and anytime, they have made the iPad their primary one-on-one engagement vehicle for the sales organization and their customers, which in turn, has provided them with unprecedented mobile sales effectiveness."

About Legrand
Legrand is the global specialist in products and systems for electrical installations and information networks where people live and work. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for suppliers worldwide. Legrand has a strong presence in the North American market, with a portfolio of products that includes Cablofil, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold. The company is actively expanding its market divisions that include Electrical Wiring Systems, Home Systems, Lighting Controls and Commercial Datacom. Innovation for a steady flow of new products with high added value is a prime vector for growth. Legrand reported sales of $5.0 billion in 2009. The company is listed on Euronext and is a component stock of indexes including the SBF120. FTSE4Good, MSCI World and ASPI (ISIN code FR0010307819). www.legrand.us

About Kaon Interactive
Kaon Interactive, Inc. creates visually compelling, interactive sales and marketing solutions that bring products to life. Kaon's 3D realism enables product manufacturers and their sales channels to deliver a rich, engaging customer experience by integrating compelling product interactivity with relevant product information and messaging. 

Founded in 1996, Kaon is dedicated to helping companies improve their marketing and sales effectiveness by clearly differentiating and communicating the value of their solutions, shortening the buying cycle, reducing marketing costs, and enhancing the knowledge of customers, sales teams and channels. Kaon has deployed more than 2,000 interactive applications to a wide variety of global companies.

To 'experience' a demo and learn more about Kaon, visit www.kaon.com.

Contact Information

  • Contacts:
    Kaon Interactive:
    Darlene Hollywood/Heidi Boie
    Darlene Hollywood Public Relations
    781-264-0511/508-846-5307
    Email Contact / Email Contact