SOURCE: Leisure Direct, Inc.

October 06, 2005 10:08 ET

Leisure Direct, Inc. Hires Chief Executive Officer, Chief Marketing Officer

PERRYSBURG, OH -- (MARKET WIRE) -- October 6, 2005 -- John Ayling, chairman of Leisure Direct, Inc. (OTC BB: LDTI), today announced the hiring of two executives.

Jeffrey Dale Welsh joins the company as chief executive officer and Carolyn Dixon as chief marketing officer. These two seasoned executives will focus on implementing Leisure Direct's business plan, which calls for the rapid acquisition and consolidation of manufacturers and resellers of pool, spa and backyard recreation equipment.

"These two experienced executives have an impressive body of skills that match Leisure Direct's current needs," Ayling said. "We will depend on their leadership to expedite our growth plan and build value for our shareholders."

CEO Jeffrey Welsh, a graduate of the United States Naval Academy, has more than 25 years of experience leading businesses through transition and rapid growth. He started his career as an officer in the United States Navy, and then practiced law on Wall Street before opening an investment banking and turnaround management firm.

"I am excited by the opportunity to consolidate a fragmented industry," said Welsh. "John Ayling has developed a strong business concept and set the stage for rapid growth. I look forward to taking Leisure Direct to the next level."

CMO Carolyn Dixon spent more than 15 years in advertising agencies before opening her own marketing consulting firm. Most recently, she led marketing and sales for a start-up company focused on consolidating material handling dealers throughout the U.S. Dixon is a graduate of Syracuse University's S.I. Newhouse School of Public Communications.

"Leisure Direct is poised to fundamentally change the pool, spa and home recreation industry -- to the benefit of consumers and our shareholders," Dixon said. "The growth opportunity is unparalleled."

Headquartered near Toledo, Ohio, Leisure Direct, Inc. manufactures and sells above ground pools and spas under the Olympic brand. The company is embarking on an acquisition plan designed to consolidate manufacturers and resellers of pools, spas and backyard recreation equipment into a national network that sells direct to consumers. For more information, please contact Carolyn Dixon at 804-614-5493.

Safe Harbor Statement

Certain statements and information included in this release constitute "forward-looking statements" within the meaning of the Federal Private Securities Litigation Reform Act of 1995. Statements regarding future events and developments and our future performance, as well as management's expectations, beliefs, plans, estimates or projections relating to the future are forward-looking statements within the meaning of these laws. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied in such forward-looking statements. These risks and uncertainties include, but are not limited to, specific factors impacting the Company's business including increased competition; the ability of the company to expand its operations and attract and retain qualified personnel, the uncertainty of consumers' desires for swimming pools, spas and related products; the availability of product; the availability of financing; the seasonality of the business; and, general economic conditions. Additional discussion of factors that could cause actual results to differ materially from management's projections, estimates and expectations is contained in the Company's SEC filings, copies of which are available from the SEC or from the Company upon request. The Company undertakes no duty to update its forward-looking statements, including its earnings outlook.

Contact Information

  • For more information, contact:
    Carolyn Dixon
    Chief Marketing Officer
    Leisure Direct, Inc.
    804-614-5493
    carolynbdixon@comcast.net