February 14, 2011 09:00 ET

LELO Announces Launch of Luxurious Silk Lingerie & Loungewear

New Sussurra Collection to Debut at CurveExpo, New York and MODA, UK

STOCKHOLM, SWEDEN--(Marketwire - February 14, 2011) -  LELO has announced the upcoming launch of the Sussurra Collection -- a luxurious line of silk lingerie and loungewear which marks the company's first venture into this market sector.

Launching simultaneously at CurveExpo in New York, and MODA Lingerie and Swimwear Exhibition in Birmingham, England, the occasion marks a further broadening of LELO's wide collection of intimate lifestyle accessories.

The Sussurra Collection will be on display at CurveExpo Booth A11 from February 21st - 23rd in the Jacob K. Javits Convention Center in New York City. That same week, spectators can view the collection at MODA, in stand E52 of the UK's National Exhibition Centre from February 20th - 22nd.

To view the full Sussurra Collection click to download the Sussurra Catalogue in PDF. For high-resolution images, visit the PRESS section at

Made with the discerning couple in mind, the Sussurra collection utilizes silk stripe chiffon, silk satin and silk habutai in the most fashionable manner. The collection encompasses robes and kimonos, open front babydolls and camisoles, tap shorts and panties alongside men's lounge pants and boxer shorts.

Some highlights include:

  • LELO Sussurra's Signature Robe in silk crepe satin, finished with French seams and fully lined to give a sense of luxury all wrapped up.
  • The vintage Kimono robe; a classic and seductive boudoir piece realized in heavyweight silk crepe satin and available in caviar black, fuchsia pink and orchid purple.
  • An open-front babydoll and Halter Camisole, both fashioned in silk stripe chiffon, offering a flattering and seductive fit in each case.
  • A stylish French Maid set with soft cup bra, suspender panties and silk apron for those who wish to enjoy their ultimate fantasies.
  • The Men's Habutai Robe, Lounge Pant and Boxer, all made from the finest sandwash silk with a distinctly masculine finish.

LELO is a Swedish designer brand that offers the world's most desirable bedroom accessories, intimate massagers known as Pleasure Objects, massage oils, soy massage candles, and now, a beautiful line of apparel.

NOTE TO EDITORS: For press information on LELO, please send an email to or call the LELO office on +46 (0) 8440 04 66. To sell LELO products in your store or on your website, visit and sign up as a retailer.

Founded in Stockholm, Sweden in 2003 and available in more than 40 international markets, LELO is the world's leading designer brand for intimate lifestyle products. Taking inspiration from the fashion and beauty industries, LELO's avant-garde approach and affordable mid-to-premium price range continues to attract those with a strong sexual integrity and keen eye for design. By imbuing the look, feel and function of our products with sensual purpose, LELO offers the most desirable accessories for individuals and couples alike.