November 10, 2010 09:03 ET

LELO Launches Insignia -- World's Most Exquisitely Designed Waterproof Pleasure Objects

SAN JOSE, CA--(Marketwire - November 10, 2010) - LELO, the world's leading designer brand and leading provider of intimate lifestyle products, proudly unveils INSIGNIA its newest, most strikingly designed and expertly engineered product line to date. This is LELO's first line of completely waterproof Pleasure Objects, which adds further versatility in personal enjoyment. INSIGNIA will arrive in retail stores worldwide in the second week of November.

All of the new INSIGNIA Pleasure Objects feature graceful and sculptural curves, a "cut-out" handle, the LELO signature 3-button interface and a striking platinum-gold ABS core. Each piece offers LELO's trademark functionality by delivering more varied pleasures with intelligent, intuitive electronic design.

  • Alia is a playful external massager whose gorgeous simplicity inspires a host of intimate possibilities.
  • Isla is an elegant mid-size vibrator whose flowing silhouette is contoured to the internal female form.
  • Soraya is the world's most beautiful dual-action vibrator, offering multiple pleasures in a sleek and seductive package.

Made from the smoothest body-safe silicone, Alia and Isla have six varying vibration patterns, while Soraya boasts eight distinct modes with independent motors in each of her pleasure points.

As the first completely waterproof LELO Pleasure Objects, the INSIGNIA line allows for heightened versatility and easy-cleaning, while the lockable interface ensures the most discreet transportation at all times.

Each INSIGNIA comes in two core colors -- black and deep rose -- while additional color options have been included for every design: Alia comes in pink, Isla in turquoise green and Soraya in cerise. As you would expect from LELO, the INSIGNIA Pleasure Objects arrive in an elegant gift box, including a country-specific charger, satin storage pouch, INSIGNIA brooch and full 1-year LELO warranty.

Retail Prices:
Alia: USD 119 / Isla: USD 159 / Soraya: USD 199


With American headquarters in San Jose, California, LELO is the world's leading designer brand for intimate lifestyle products. Its team creates the very finest pleasure devices for women and men, breathing an air of sensuality and sophistication into the conventional erotic marketplace. Taking inspiration from the fashion and beauty industries, LELO's avant-garde approach and affordable mid-to-premium price range continues to attract those with a strong sexual integrity and keen eye for design. By combining the look, feel and function of our pleasure objects with sensual purpose, LELO products reign as the most desirable accessories for individuals and couples alike. LELO products are available in more than 40 international markets. To sell LELO products in your store or on your website, visit and sign up as a retailer.