Lingo Media Corporation
TSX VENTURE : LM
OTC Bulletin Board : LMDCF

Lingo Media Corporation

July 12, 2011 07:00 ET

Lenovo to Install Lingo Media's Software on Millions of Computers in China

TORONTO, CANADA and HONG KONG, CHINA--(Marketwire - July 12, 2011) - Lingo Media Corporation (TSX VENTURE:LM)(OTCBB:LMDCF) ("Lingo Media") a leader in online and print-based English language learning solutions, and Lenovo (HKSE:992) (ADR:LNVGY) ("Lenovo") the world's fastest growing major PC Company, are pleased to announce the signing of a Custom Software Business Partnership Agreement which provides for a custom version of Lingo Media's English language learning software to be installed on millions of Lenovo computers sold in China.

Under the terms of the agreement, Lenovo will promote, distribute, and resell Lingo Media's software, primarily by pre-installing a custom version on Lenovo's popular Think-branded commercial PCs and Idea-branded consumer PCs. Online marketing, joint promotional activities and other marketing activities are underway between the two companies.

How it will work:

The new custom learning product will be a Lenovo branded version of Lingo Media's ELL Technologies English Basic software. Each individual who purchases a Lenovo computer will have the opportunity to take three free lessons on a trial basis. Upon completion of the trial offer, the customer will have the opportunity to purchase the full course for a Lenovo promotional price of 200 Yuan RMB ($29.00). The profit potential is significant, and will become progressively stronger with the launch of custom versions of English Intermediate, Advanced, Master and the Business courses – in future phases of the partnership.

Michael Kraft, President & CEO of Lingo Media, said: "This is a significant and very lucrative agreement for both Lenovo and Lingo Media with great profit potential as China continues to focus on teaching and learning English. We are pleased to partner with the largest computer manufacturer in China and deliver our product on their platform. The combination of Lenovo's brand and Lingo Media's ELL Technologies' proven solutions will result in a rewarding learning experience for millions of Chinese computer users. We expect to generate significant revenue from the partnership, which represents another major milestone in the growth of our company as we pursue our mission of, Changing the Way the World Learns English. This deal comes at a time when Lenovo is expanding dramatically in the Chinese computer market and the demand for English grows daily."

Jeff Chai, Director of Software & Content Services, Product Group of Lenovo, said: "We believe we have found the ideal partner in Lingo Media to enhance our customer needs as the demand for English expands rapidly in China. In today's market, installing practical, cost-effective software applications like those created by Lingo Media's ELL Technologies for Lenovo consumer and SMB notebook models, ensures that we address and continue to meet our customers' needs. With Lingo Media as our partner, we will demonstrate that Lenovo is the leader in offering customers new choices. Lingo Media has a long record of success in China. They know how to meet the needs of people -- from school children, to university students, to employees -- who want to enhance their incomes by becoming proficient in English as China emerges as an economic super-power in the global economy where English is the main language of business."

About Lenovo:

Lenovo (HKSE:992) (ADR:LNVGY) is a $US21 billion personal technology company serving customers in more than 160 countries, and the world's fourth-largest PC vendor. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo's business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centres in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.Lenovo.com.

About ELL Technologies Limited

ELL Technologies Limited markets and sells its products under the Q Group brand. ELL Technologies specializes in the development, production, and marketing of innovative solutions for learners of English as a Foreign Language (EFL) and English as a Second Language (ESL). ELL Technologies' commitment to academic and technological excellence has led to many successful alliances with learning institutions, language schools, ministries of education, leading publishers and professional e-learning organizations across the globe. ELL Technologies is now a leading global developer of English language learning multimedia solutions for corporate, institutional, and retail markets.

About Lingo Media (TSX VENTURE:LM)(OTCBB:LMDCF)

Lingo Media Corporation (www.lingomedia.com) is a diversified online and print-based education products and services company focused on English language learning ("ELL") on an international scale through its four distinct business units: ELL Technologies; Parlo; Speak2Me; and Lingo Learning. ELL Technologies is a globally-established ELL multi-media and online training company marketed under the Q Group brand (www.elltechnologies.com). Parlo is a fee-based online ELL training and assessment service (www.parlo.com). Speak2Me is a free-to-consumer advertising-based online ELL service in China (www.speak2me.cn). Lingo Learning is a print-based publisher of ELL programs in China. Lingo Media has formed successful relationships with key government and industry organizations, establishing a strong presence in China's education market of more than 300 million students. The Company continues to expand its ELL offerings in China and is extending its reach globally.

Portions of this press release may include "forward-looking statements" within the meaning of securities laws. Forward-looking statements contained in this press release are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and involve certain risks and uncertainties. Actual results may vary materially from management's expectations and projections and thus readers should not place undue reliance on forward-looking statements. Certain factors that can affect the Company's ability to achieve projected results are described in the Company's filings with the Canadian and United States securities regulators available on www.sedar.com or www.sec.gov/edgar.shtml.

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