SOURCE: Lensbaby


July 07, 2015 06:00 ET

Lensbaby Announces New Creative Mobile Kit for Artistic Phone-ographers

Mobile Photographers Now Have Even More Options to Get Creative While "On the Go"

PORTLAND, OR--(Marketwired - Jul 7, 2015) - Lensbaby, providing creative effects lenses to photographers that ignite their creativity and expand their unique visions of the world, today announced a new Creative Mobile Kit inspired by the success of their core products and responding to customer demand to provide more lenses for mobile phones. The new and improved family of Lensbaby Mobile Lenses is anchored by the popular LM-10. The kit will debut the LM-20 and LM-30 lenses and also include a new magnetic kickstand, an iPhone Mount and an improved iOS app for iPhone 5 and up. 

History of Lensbaby Mobile Lenses
Launched with a successful Kickstarter campaign over a year ago, the Sweet Spot Lens for Mobile (LM-10), was Lensbaby's first lens made for mobile devices. One prominent photography editor noted at the time that Lensbaby "is bringing its sweet spot focus to the masses." The LM-10 is great for creating images with a small sweet spot of focus surrounded by dramatic, gradually increasing blur.

Creative Mobile Kit (LM-20, LM-30, Kickstand, iPhone Mount)
The new LM-20 is based on the success of Lensbaby's signature "sweet spot of focus" DSLR & mirrorless lenses. The lens is designed for LM-10 shooters that desire a larger sweet spot of focus, surrounded by subtle, gradually increasing blur. Photographers can use the LM-20 to take fun and creative selective focus photos with the camera they always have with them.

Lensbaby's new LM-30 creates images with a sharp center image surrounded by reflections. Shooters can use the lens to transform interesting details into intriguing, abstract patterns, create a surreal mood or make a unique visual frame within a photo.

All Lensbaby mobile lenses and the kickstand magnetically attach to either the included iPhone 5/5s, 6 or 6 Plus Mount or via adhesive-backed stainless steel rings for the iPhone 5c and Android phones.

"Our customers are taking more pictures using their mobile phones and have been asking for more Lensbaby lenses for some time now," said Craig Strong, Lensbaby Co-founder & Chief Creative Officer. "We're happy to announce that our Creative Mobile Kit is available to help visual artists take and share images that project their creativity and unique perspective."

The included kickstand is great for options such as taking a timed selfie, hands free viewing of photos or videos and propping up the phone on a desktop or airplane. The new and improved iOS app makes it easy to move the sweet spot of focus in both still and video mode. Photographers can also lock exposure and white balance, adjust sharpness, and more. *The original Lensbaby Android app is still available for use on Android devices.

Below are product specifications and pricing information for the Creative Mobile Kit and LM-10. 


Creative Mobile Kit featuring the LM-20, LM-30, Kickstand and iPhone Mount:

  • LM-20 Sweet Spot Lens produces a large sweet spot of focus surrounded by gradually increasing blur.

  • LM-30 creates a sharp, clear circular image surrounded by repeated reflected images.

  • Custom designed iPhone Mount slides over the camera on your phone. Press the locking tab down to secure it in place. Slide the spring loaded release button to pop the iPhone Mount off your phone.

  • LM-20, LM-30, and Kickstand all magnetically attach to the stainless steel plate in the iPhone Mount or to stainless steel ring on Android and iPhone 5C.

  • Price: $89.95

LM-10 Sweet Spot Lens featuring iPhone Mount or adhesive-backed stainless steel rings:

  • Produces small sweet spot of focus surrounded by gradually increasing blur.

  • Custom designed iPhone Mount slides over the camera on your phone. Press the locking tab down to secure it in place. Slide the spring loaded release button to pop the iPhone Mount off your phone.

  • Magnetically attaches to stainless steel plate in the iPhone Mount or adhesive-backed stainless steel rings.

  • Price: $59.95


Lensbaby products are available at, B&H, Adorama, and from select specialty photo stores worldwide.

About Lensbaby
For over a decade, creative-effects photographers have relied on Portland, Oregon based Lensbaby to provide lenses that ignite their creativity and highlight their unique personalities. The company's latest innovations transform a smartphone camera - LM-10 Sweet Spot Lens and Creative Mobile Kit; expand the Lensbaby ecosystem for optic swap - Sweet 50; bring new life to wide angle shots for extreme sports photographers and Google Sphere shooters - Circular Fisheye; and give portrait photographers a new must-have lens for their bag of most-loved equipment - Velvet 56. Lensbaby products are sold and distributed worldwide. Visit

Contact Information

  • Media Contacts:

    Jeff Denenholz
    Jerome Bruhn and Associates
    Email Contact

    Keri Friedman
    Director of Marketing, Lensbaby
    Email Contact