SOURCE: Lensbaby


June 22, 2015 23:16 ET

Lensbaby Joins Forces With Largest and Most Popular Photography Website in China

XITEK to Debut Lensbaby Products at Photo & Imaging Shanghai 2015 Starting July 2nd

PORTLAND, OR--(Marketwired - Jun 22, 2015) - Lensbaby, providing lenses to creative-effects photographers that ignite their creativity and expand their unique visions of the world, today announced their expansion into China with XITEK, an online platform and store for photographers. XITEK will initially feature Lensbaby's core products, anchored by the hugely popular Velvet 56 classic portrait lens and the Composer Pro series, at Photo & Imaging Shanghai 2015, being held July 2-5 at the Shanghai World Expo Exhibition & Convention Center.

"We share Lensbaby's vision to empower photographers with tools to create new and unique images in camera that were previously not possible," said Larry QIU, General Manager, XITEK. "These lenses will help XITEK continue to provide the best equipment available worldwide to our community. The products also fit well into our mission to provide community members with information and opinions about the latest and most popular gear and techniques.

Lensbaby continues to launch innovative solutions inspired by the success of their signature "sweet spot of focus" for DSLR, mirrorless and mobile phone lenses. The newest lens, the Velvet 56 classic portrait lens, launched in April to rave reviews from leading photography outlets. Its groundbreaking optical design delivers a beautifully smooth bokeh surrounding a sharply focused sweet spot for portraits and can also capture macro details in a subject's clothing or jewelry.

"XITEK has been building the leading photography platform in China for over a decade and is an ideal partner for Lensbaby," said Jonathan Min-Wook Main, CEO, Lensbaby. "Our lenses will help Chinese photographers worldwide expand their portfolios, bringing a new perspective to images in their lives."

Visitors to Photo & Imaging Shanghai 2015 can come to the exhibition area during exhibition hours to view a demo of the Velvet 56 classic portrait lens and the full line of Lensbaby products.


About Lensbaby
For over a decade, creative-effects photographers have relied on Portland, Oregon based Lensbaby to provide lenses that ignite their creativity and highlight their unique personalities. The company's latest innovations transform a smartphone camera- LM-10 Sweet Spot lens; expand the Lensbaby ecosystem for optic swap-Sweet 50; bring new life to wide angle shots for extreme sports photographers and Google Sphere shooters- Circular Fisheye; and give portrait photographers a new must-have lens for their bag of most-loved equipment-Velvet 56. Lensbaby products are sold and distributed worldwide. Visit

Contact Information

  • Media Contacts:

    Jeff Denenholz
    Jerome Bruhn and Associates
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    Keri Friedman
    Director of Marketing, Lensbaby
    Email Contact