SOURCE: Lensbaby


April 13, 2015 13:18 ET

Lensbaby's Asia Expansion Continues With First Distribution Deal in Korea

IL-Chul to Introduce Company's Innovative Lenses at Photo and Imaging 2015

PORTLAND, OR--(Marketwired - Apr 13, 2015) - Lensbaby, providing lenses to creative-effects photographers that ignite their creativity and expand their unique visions of the world, today announced another milestone in their expansion into Asia with Korea distributor IL-Chul. The distributor will officially introduce the Lensbaby Velvet 56, a new high-end classic portrait lens, during Photo & Imaging 2015 being held April 16-19 in Seoul, South Korea.

"This is a great honor to introduce Lensbaby to Korean customers with their unique line of lenses for all," said Lucid H. Kwon, international sales manager, IL-Chul. "I believe that Lensbaby will bring great innovations to Korean photographers, both professionals and amateurs."

Velvet 56 is a 56mm f/1.6 SLR and mirrorless camera lens with 1:2 macro capabilities. This "new classic" portrait lens delivers a velvety, glowing, ethereal look at brighter apertures, and beautifully sharp but subtly unique images as you stop down -- with gorgeous, velvety tones that give digital images a film-like, organic quality. Incredibly versatile, Velvet 56 enables photographers to move seamlessly from shooting an environmental portrait, to capturing details in a subject's clothing or jewelry. Nature and macro photographers will find its close-focus capabilities, combined with effects varying from impressionistic to just a touch of velvety smoothness, provide a set of visual tools that will expand their vision of the world.

"This is a significant step in our strategic expansion into Asia," said Jonathan Min-Wook Main, CEO, Lensbaby. "We are looking forward to helping IL-Chul provide their retail partners with the types of innovative lenses that are already captivating photographers in the U.S. and Europe. I anticipate a long term and healthy partnership."

Velvet 56 allows direct access to the creative process of making beautiful and compelling images. This lens is a fluid extension to the photographic experience -- the touch of the flawless metal, the tactile feel of minute details etched into its surface, the sensation of smooth, dampened manual focus. Photographers can effortlessly evoke classic appeal and transition from distant subjects to macro easily, capturing a variety of details in any given scene.


About Lensbaby
For a decade, creative-effects photographers have relied on Portland, Oregon based Lensbaby to provide lenses that ignite their creativity and highlight their unique personalities. The company's latest innovations transform a smartphone camera- LM-10 Sweet Spot lens, expand the Lensbaby ecosystem for optic swap-Sweet 50, and bring new life to wide angle shots for extreme sports photographers and Google Sphere shooters- Circular Fisheye. Lensbaby products are sold and distributed worldwide. Visit

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