SOURCE: Leo Burnett USA

June 08, 2007 17:15 ET

Leo Burnett USA - The "Most Effective Agency in America" for Six Years in a Row

CHICAGO, IL--(Marketwire - June 8, 2007) - Leo Burnett picked up 11 Effie Awards, consisting of two Gold, seven Silver and two Bronze, at the 39th Annual Effie Awards gala last night in New York. In the presence of the industry's best, Leo Burnett earned its place as the "Most Effective Agency in America" for the sixth consecutive year.

Since 2002, Leo Burnett has earned a total of 67 Effie Awards, the most of any advertising agency. This total includes 14 for Kellogg's, 11 for Procter & Gamble, six for McDonald's and four for Allstate. The Effie Awards carry the added distinction of being the only industry award to honor both creative and effective advertising. As proven by the recent wins from Leo Burnett, the agency continues to create innovative campaigns with measurable results.

"We are proud to deliver award-winning campaigns that create value in the marketplace," said Leo Burnett co-presidents Rich Stoddart and Juan Carlos Ortiz. "Leo Burnett is all about big, creative ideas that drive our clients' business."

Please find below the complete list of Leo Burnett winners from last night's awards show:

GOLD WINNERS
Brand: McDonald's of Chicagoland and Northwest Indiana
Campaign: 1-888-GoMcWakeup

Brand: Procter & Gamble's Always
Campaign: Have a Happy Period. Always.

SILVER WINNERS
Brand: McDonald's of Chicagoland and Northwest Indiana
Campaign: 1-888-GoMcWakeup

Brand: Procter & Gamble's Tampax Pearl
Campaign: The Braid Makes You Brave

Brand: Kellogg's Frosted Mini Wheats
Campaign: It Stays With You

Brand: Leader of Lean
Campaign: National Cattlemen's Beef Association

Brand: Hallmark
Campaign: Use Music

Brand: Allstate
Campaign: Prepare and Protect America

Brand: Allstate
Campaign: Better Place to Drive

BRONZE WINNERS
Brand: McDonald's of Chicago and Northwest Indiana
Campaign: Coffee Customization

Brand: Kellogg's All-Bran Yogurt Bites
Campaign: Fiber Experts
About Leo Burnett USA

Leo Burnett USA helps build many of the world's most valuable brands, including McDonald's, Disney, Procter & Gamble, Marlboro, Kellogg, Coca-Cola, Samsung and Nintendo. As the most awarded agency at the EFFIE Awards for six straight years, Leo Burnett USA is the "Most Effective Agency in America."

The country's third largest agency brand as ranked by Advertising Age, Leo Burnett USA is the flagship office of Leo Burnett Worldwide, Inc., a global network of over 200 operating units including a variety of specialty marketing services and 94 full-service advertising agencies in 83 countries. Leo Burnett Worldwide is a wholly owned subsidiary of Publicis Groupe (www.publicisgroupe.com).

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