SAN FRANCISCO, CA--(Marketwired - February 06, 2017) - Today, Marin Software Incorporated (NYSE: MRIN), a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers and agencies, announced that UK online gambling company LeoVegas used Marin Social to lower its costs against key performance indicators. In addition to 44% less cost for a first time player on its site, LeoVegas realized a 29% decrease in cost per user registration and a 10% decrease in cost per video ad.
LeoVegas is the world's fastest growing mobile gaming operator, offering over 700 games across Casino, Live Casino, Slots, and Sports Betting to an increasing number of international markets. When Facebook released a new ad format in the form of Video Carousel Ads, LeoVegas was enthusiastic about testing performance of the additional real estate by presenting select games found in its Welcome Offer.
Although LeoVegas had long used Facebook for various campaigns and seen positive results, it wanted to use Video Carousel Ads to highlight its wide selection of games in one ad. The Video Carousel format allowed LeoVegas to auto-optimize delivery to the game creative with the highest level of engagement, lowering costs across the board when compared to Video Carousel Ads on Facebook. Marin's bulk creation and editing tool for carousel ad formats allowed LeoVegas to save significant time when setting up and previewing campaigns.
"Thanks to Marin Social and its easy campaign duplication and bulk editing features, what would normally be a manual and time-consuming process was possible in a fraction of the time," said Oliver Przybylski, Social Acquisition Manager UK, LeoVegas. "The Marin Social account team made the whole process simple. Our lowered costs are a testament to a highly successful campaign and superior enterprise marketing solution."
"Our industry continues to be one where innovation is the name of the game," said John McNulty, Vice President of Global Marketing at Marin Software. "By adopting Marin Social and Video Carousel Ads, LeoVegas is keeping pace with technologies that make the biggest impact on the bottom line."
Read the case study here:
The LeoVegas vision is to create the greatest gaming experience and be number one in mobile gaming entertainment. LeoVegas holds a leading market position in mobile casino gaming. LeoVegas is characterized by award-winning innovation and strong growth. Its operations are based in Malta, while its technology development is in Sweden. LeoVegas has been internationally recognized with several award wins, including "Slot operator of the year 2015," "Marketing Campaign of the Year," and "Innovation in Mobile and Tablet" at EGR Awards. More at www.LeoVegas.com.
About Marin Software
Marin Software Incorporated's (NYSE: MRIN) mission is to give advertisers the power to drive higher efficiency, effectiveness, and transparency in their paid marketing programs that run on the world's largest publishers. Marin provides industry leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Offering an integrated SaaS ad management platform for search, social, and display advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users' search, social, and display interactions. Headquartered in San Francisco, with offices in eight countries, Marin's technology powers marketing campaigns around the globe. For more information about Marin Software, please visit: marinsoftware.com.
This press release contains forward-looking statements including, among other things, statements regarding Marin's business and product capabilities. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to our ability to grow sales to new and existing customers; our ability to expand our sales and marketing capabilities; our ability to retain and attract qualified management and technical personnel; delays in the release of updates to our product platform or new features; competitive factors, including but not limited to pricing pressures, entry of new competitors and new applications; quarterly fluctuations in our operating results due to a number of factors; inability to adequately forecast our future revenues, expenses, Adjusted EBITDA, cash flows or other financial metrics; delays, reductions or slower growth in the amount spent on online and mobile advertising and the development of the market for cloud-based software; progress in our efforts to update our software platform; adverse changes in our relationships with and access to publishers and advertising agencies; level of usage and advertising spend managed on our platform; our ability to expand sales of our solutions in channels other than search advertising; any slow-down in the search advertising market generally; shift in customer digital advertising budgets from search to segments in which we are not as deeply penetrated; the development of the market for digital advertising; acceptance and continued usage of our platform and services by customers and our ability to provide high-quality technical support to our customers; material defects in our platform including those resulting from any updates we introduce to our platform, service interruptions at our single third-party data center or breaches in our security measures; our ability to develop enhancements to our platform; our ability to protect our intellectual property; our ability to manage risks associated with international operations; the impact of fluctuations in currency exchange rates, particularly an increase in the value of the dollar; near term changes in sales of our software services or spend under management may not be immediately reflected in our results due to our subscription business model; adverse changes in general economic or market conditions; and the ability to acquire and integrate other businesses, including our acquisitions of Perfect Audience and SocialMoov. These forward-looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent report on Form 10-K, recent reports on Form 10-Q and current reports on Form 8-K which we may file from time to time, all of which are available free of charge at the SEC's website at www.sec.gov. Any of these risks could cause actual results to differ materially from expectations set forth in the forward-looking statements. All forward-looking statements in this press release reflect Marin's expectations as of November 9, 2016. Marin assumes no obligation to, and expressly disclaims any obligation to update any such forward-looking statements after the date of this release.