March 17, 2015 09:00 ET

Lepow Launches HiSmart, First Smart Convertible Urban Bag, on Indiegogo

New Bag Merges Fashion and Technology, Serves as Extension of Your Smartphone

SUNNYVALE, CA--(Marketwired - Mar 17, 2015) - Lepow, designer and creator of everyday gadgets and wearable technologies, today announced the launch of HiSmart, the first smart, convertible urban bag, on Indiegogo. Designed for the "on-the-go" urban lifestyle, the Lepow HiSmart merges fashion and technology. More than just a chic bag that carries all your belongings, it also serves as an extension of your phone, allowing you to enjoy a new efficiency, simplicity and style like never before. A button on the bag strap allows you to answer calls, pin locations, play music, record your voice, take pictures and more.

Lepow's Indiegogo campaign launches with fanfare for early backers who shares the company's passion for this innovative HiSmart bag. Lepow will ship HiSmarts to their first 500 "Early Birds" campaign backers at the price of $189, an attractive 37% discount off of its $299 retail price.

"Our lifestyles have gone digital, but bag design essentially hasn't changed for decades. The HiSmart bag represents a revolution in bag design. Every detail was designed with the digital life in mind -- to make it easier and more enjoyable," said Julianna He, chief operating officer of Lepow. "Now, instead of rummaging in your bag for your phone, you simply click on the bag strap button to answer calls, play music and capture rare moments. HiSmart gives you freedom to connect to people, places and things. It's the next step in wearables."

A Bag that's Convertible and Connected
A futuristic bag, HiSmart is a combination messenger bag and backpack that features the HiRemote Control on the bag's strap -- a simple control system for a smartphone. If you connect via Bluetooth and plug headphones into the connected jack, your bag will buzz when you get a phone call and you can answer it by pressing a button. Besides answering your phone, you can play and pause music, do location pinning and sharing to social media, receive proximity alerts, and be notified if you are leaving the bag behind. For example, by pressing a button you can drop a pin on Google maps and mark the place where you left your car and then look for it using a mobile app.

A Pocket for Everything -- You can be Really Organized
HiSmart is not only "smart," it's also practical. The sleek design features 12 pocket compartments designed to keep today's "on-the-go" consumer well-organized. There's a pocket for everything from your smartphone to your MacBook or iPad to your keys. And gadgets can be easily removed from either the front or the back of the bag.

It's a Messenger Bag. It's a Backpack. It's Both!
HiSmart can be quickly and easily transformed from a long-strapped messenger bag to a short-strapped backpack by simply flipping a few pieces around. It has a numbered strap that makes it easy to change sizes. It also has a Fidlock that closes magnetically and opens with a half-twist. Its modular and upgradeable design makes it possible to remove the controller and headphone jack so you can swap in a new unit in the future.

Made with high-quality, waterproof canvas and accented with Italian leather, HiSmart is not only lightweight but ensures that all electronics stay dry. This sleek bag also comes in black or brown colors.

"The decision to create HiSmart came from my frustrations in trying to find a bag that I could take with me every day that would house all my gadgets. I also needed a bag that went beyond just carrying things. It needed to be like an extension of my phone and my gadgets. But this bag didn't exist," said Jacky Fan, CEO and co-founder. "With a great team and two years of hard work, we finally made the HiSmart. HiSmart is perfectly designed just for 'gadget' people like you and me, to help us live a richer and more inspired life."

Our Indiegogo Campaign -- Early Birds Get 37% off Retail
Lepow has launched an Indiegogo campaign hoping to crowdsource funds to begin production on HiSmart. Lepow is looking to raise $50,000 for production. Those who back the campaign as an Early Bird can pick up HiSmart for $189. Contributors and fans also have an opportunity to receive a HiSmart at deeper discounts through the company's Indiegogo Referral Program. For every pre-sale contribution, the referrer receives $20 off for his first referral, and $10 off for each additional referral. The first units will be shipped to backers in July. 

Check out Lepow's Indiegogo campaign page and video here.

About Lepow
Lepow, designer and creator of everyday technologies such as portable battery chargers, Bluetooth speakers, wearable technologies and more, was founded in 2011 with the vision to inject more fun, joy and imagination into the lives of modern consumers. Lepow's products blend architectural design elements, fashion-forward colors, premium materials and superior functionality to create pure expressions of the playfulness that their customers experience during their digital lives. Lepow has garnered a prestigious red dot design award for outstanding industrial design and the iLounge Product of the Year 2014 award. Visit

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