SOURCE: Lerner Medical Devices, Inc.

Lerner Medical Devices, Inc.

February 25, 2010 09:00 ET

Lerner Medical Devices Launches New Levia Website

Psoriasis Suffers Will Have Access to the Latest Information and Technology

LOS ANGELES, CA--(Marketwire - February 25, 2010) - Lerner Medical Devices, Inc. today launched its medical device product website www.mylevia.com. Levia® provides Personal Targeted Phototherapy™ for the self-treatment of small area and scalp psoriasis. This new, safe and effective treatment is directed by a physician and guided by the patient with Levia's touch-screen user interface. Levia enables patients to privately and personally treat themselves with therapeutic ultraviolet B (UVB) light at home.

"This website is the foundation for Levia's online presence," says John Lyon, President and CEO, Lerner Medical Devices. "The launch of MyLevia.com is the first critical step towards putting Levia's important technology directly in the hands of psoriasis sufferers, and partnering with the psoriasis community."

MyLevia.com features a wealth of psoriasis and product information for patients and healthcare practitioners. The website provides password-protected accounts for healthcare providers and patients alike with access to prescription forms, and product-related documentation and training information. Psoriasis patients can securely shop for Levia and supportive accessories, share their Levia experiences, and upload before and after pictures and video testimonials.

"MyLevia.com is a multifaceted platform with integrated CMS and CRM layers, social media integration, e-commerce functionality, and interactive media room. The website also provides a simple process for patients to submit the required prescription from their doctors," says George Tierney, COO and Creative Director, QuantumMethod, Lerner's agency-of-record.

From the website visitors have numerous resources and information, including a Levia image library, events listing and news page, FAQs and an advocacy group database.

About Lerner Medical Devices, Inc.

Lerner Medical Devices is focused on the use of ultraviolet B phototherapy for self-treatment of psoriasis and other photo-responsive skin conditions. Levia® is the first of their Personal Targeted Phototherapy™ products; it is designed to facilitate safe and effective management of psoriasis in a home environment and incorporates:

--  Proprietary beam delivery attachments to direct UVB light precisely
    to the affected areas of skin and scalp.
--  Touch screen interface for maximum control by patients in accordance
    with preset instructions from the prescribing physician.

To learn more about Levia® and Lerner Medical, please visit www.mylevia.com.

Find Levia on Facebook: http://www.facebook.com/mylevia

Follow Levia on Twitter: http://www.twitter.com/mylevia

About QuantumMethod

QuantumMethod is a marketing and communications company that builds brands, develops marketing campaigns, and provides full-service creative execution for branded products and services. The company's strength is grounded in the integration of marketing strategy, communications and PR, new and social media, and the innovations of its design and interactive shop. To learn more about QuantumMethod, please visit www.quantummethod.com.

Find us on Facebook: http://www.facebook.com/QuantumMethod

Follow us on Twitter: http://www.twitter.com/QuantumMethod

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