SOURCE: Invicta Group Inc.

Invicta Group Inc.

March 22, 2010 12:52 ET

Les Walgreen of Peaux Deaux Products, Division of Invicta Group, Has Signed an Agreement Through Cold Mountain Group to Represent Her Active Lifestyle Beverage

Invicta Group Adds Additional Product Placement, Advertising, Marketing, and Event Opportunities for Her

CHICAGO, IL--(Marketwire - March 22, 2010) -  Invicta Group Inc. ( (PINKSHEETS: IVIT) is pleased to announce the signing of an agreement with Her Active Lifestyle Beverage through Cold Mountain Group and Les Walgreen. Her (or Healthy Energy Revitalizer) is the first active lifestyle beverage formulated with women in mind. Her is geared towards women who are on the go with active lifestyles while maintaining that fun and flirty IMAGE. Her is based in Hollywood, California and is a favorite among the Hollywood elite; however it remains ideal for any and all consumers.

Invicta Group, IMAGE, Les Walgreen, and Cold Mountain offer a range of product placement, advertising, marketing, and event opportunities through their many channels and relationships. The Invicta team will be actively working on ways to build the Her brand identity and experience while working on strategic promotions and creative marketing opportunities. 

Les Walgreen said, "With the combination of Invicta, Cold Mountain, and myself, I feel we can offer basically everything from A to Z for a client and Her is a perfect fit for our relationships and experiences. Some people have asked me to clarify my exact relationship with the Invicta Group and my compensation. We are a team and my compensation will be a direct reflection of the results of the division and the company. I am very confident of our team's abilities and I'm looking forward to adding a number of new clients and helping increase the overall revenues and profits of Invicta very soon." 

CEO of the Invicta Group, Paul Sorkin, said, "Her is a great product and a perfect fit for our IMAGE conscious demographic who live the active lifestyle they focus on. We are looking forward to creating multiple opportunities to help build their brand awareness and increase their overall exposure. This is one of the first of many new clients Les Walgreen will be bringing to the Invicta Team. Les' experience, relationships, and vision have already begun to make a big difference for Invicta's overall outlook. We evaluate new opportunities with him almost every day and we are very excited about working with Les and Cold Mountain. My overall vision to add as many exciting and expandable products and services to our arsenal is helping us grow very quickly while we utilize as many shared resources as possible."

About Invicta Group, Inc.

INVICTA GROUP, Inc. (PINKSHEETS: IVIT) is a full service multimedia management and marketing company. The Invicta Group is a conglomerate that utilizes shared resources to create synergies between their projects and companies to create a lower cost of entry into the marketplace with almost instant start up capabilities for new products, services, and clients.

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plan, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks described in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements that may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

Contact Information