SOURCE: Adify

February 24, 2009 09:00 ET

Lesbian Ad Network Launches With Advertiser Support

Chemistry.com and Switzerland Tourism Sign On as Launch Sponsors

NEW YORK, NY--(Marketwire - February 24, 2009) - Gay Ad Network, the category leading gay media network, today announced the launch of Lesbian Ad Network with Chemistry.com and Switzerland Tourism as the official network launch partners. Lesbian Ad Network is comprised of the world's leading lesbian brands and offers a unique platform for reaching the lesbian market across branded content sites and blogs, with custom editorial sponsorships, viral widget syndication, and video advertising.

"For years, Chemistry.com has sparked serious relationships regardless of sexual orientation," says Mandy Ginsberg, SVP and General Manager of Chemistry.com. "We're excited to be a part of this initiative and will continue to support all singles looking for love."

"Switzerland is a premier destination for the LGBT community, including Zurich as the proud host city of the Euro Pride 2009," said Alex Herrmann, Director North America of Switzerland Tourism. "With our increased commitment to online marketing and new technologies, Lesbian Ad Network offers a perfect opportunity to reach our valued lesbian target group."

Curve, the best-selling lesbian magazine, Wolfe Video, the premier company providing feature films and DVDs about and to lesbians, and Olivia, the leader in creating extraordinary experiences for lesbians, have joined TheLWordOnline, GaydarGirls, TheDinah, and more than two dozen other online publishers to create the first major advertising network targeting the lesbian market.

"Our brand is known around the world as the leader in lesbian travel and cruise vacation experiences," said Judy Dlugacz, Founder, Olivia. "We welcome the opportunity to engage more advertisers online and on board to get immersed in the entire Olivia experience."

"We are replicating our successful gay online advertising model and expanding it to the lesbian market," said Scott Mazer, VP Sales, Gay Ad Network. "We intend to leverage behavioral targeting, geo-targeting, content targeting and campaign optimization from our technology partner, Adify, to drive successful brand metrics and performance-based results within this vertical niche."

The lesbian market is beginning to attract increased attention from advertisers as more market research and qualified media reach has become available. Consumer Marketing, Inc.'s Lesbian Consumer Index reports that lesbians have a median annual household income of $80,000, with 80% of those households being childless. Lesbians' higher disposable income relative to the general population is especially relevant in the current economic climate.

About Gay Ad Network

Gay Ad Network (http://www.gayadnetwork.com) and Lesbian Ad Network (http://www.lesbianadnetwork.com) together form the category leading gay media network, reaching over 4 million unique users per month. Gay Ad Network and Lesbian Ad Network are divisions of Family Powered Networks LLC, a privately held company that provides advertising and marketing services to lesbian, gay, bisexual, and transgender publishers and companies targeting the LGBT market.

About Adify

Adify Corporation (www.adify.com) is the premier vertical ad network management company and an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises, one of the nation's leading media companies and providers of automotive services.