December 01, 2011 06:21 ET

Less Than 50% of Dutch Training Providers Active on Social Networks

AMSTERDAM, NETHERLANDS--(Marketwire - Dec. 1, 2011) -

Editors Note: There is one photo associated with this press release.

47,1% of Dutch training providers have an account on Twitter, but only 8% are using Facebook to interact with their audience. Recent research by Springest amongst 2.433 registered training providers shows this.

Besides the fact that most training providers haven't registered a Twitter account, the training providers that do use it on a regular basis. On average, training providers are tweeting about once a day.

This, however, does not seem to be a lack of interest from the side of training participants. Training providers who are actively using their Twitter account, together have more than 414.000 followers, so potential participants do seem to have a need to interact via social media.

Volumes have been written on the importance of social media. Within most markets social media is now accepted as being a part of the marketing and communication strategy. In this respect, the education market seems to be lagging.

The results of the research on the social media activity of training providers can be found on the special research site of Springest.

About Springest:

Springest (formerly Eduhub) is an independent comparison web site for continuing education. Springest offers an overview within 21 categories and more than 1100 subjects, in 4 European countries. Besides searching and comparing training courses Springest also provides background information on personal and professional development.

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