LFT Group Brands Ltd.

LFT Group Brands Ltd.

October 02, 2013 12:00 ET

Less Water, Weight, CO2 and Waste Distinguish LFT's New Earth-Friendly Packaging

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Oct. 2, 2013) -

Editors' Note: A photo is associated with this press release.

In a good-for-the-earth move that's characteristic of the organization, LFT Group Brands Ltd. (LFT) - the brand owner for the Live for Tomorrow line - is unveiling new packaging for its range of environmentally friendly, non-toxic, biodegradable household cleaning products. Additionally, the company has retooled the ingredients in its laundry and kitchen products, significantly cutting their water content and making the concentrated formulations more efficient.

As consumers, companies and countries grow more concerned about the health of the planet, packaging has come under greater scrutiny. There is a growing emphasis on product life-cycle analysis to determine energy, water and greenhouse gas emissions, and solid waste in the production, transportation and usage of goods.

With the developments that LFT has made, conscientious consumers keen not to let their home maintenance efforts leave a stain on the environment can be more confident than ever.

Out with the old

The glass bottles LFT previously used were challenged for their weight, potential for breakage and cumbersome deposit program. The plastic pouches, meanwhile, were problematic due to an inability to consistently stand upright and resist tears.

In with the new

The company's laundry, fabric softener, dish liquid and all-purpose cleaning products are now packaged in 500-millilitre aluminum bottles. These snazzy new containers are sturdy, reusable and non-toxic. They're also lighter and occupy a more discreet shelf footprint than their predecessor. They protect their contents from light and bacteria, are convenient for transportation and perfectly preserve odour.

More than that, aluminum is 100 percent recyclable, and the process for recycling is considerably more efficient than it is for glass. Recycling one ton of aluminum saves 2,350 gallons of oil, and 14,000 kWh of electricity, a 95 percent saving of the energy required to make one ton of virgin aluminum.

The company's one-litre refill containers, meanwhile, are made of 97 percent post-consumer recycled plastic.

Concentrated product boosts efficiency

Additionally, LFT has dramatically reduced the water content in its laundry products. Given that 80 percent of the typical liquid laundry detergent is water, a reality that abuses a precious resource while adding to the costly bulk and weight of the end result, this move is an important one. LFT's reformulated liquid laundry detergent (available in fragrance-free and lavender scents) and lavender fabric softener are now eight-times concentrated. Now the 500-millilitre bottles yield at least 50 loads, compared to the previous 1.89 litre container which yielded 60 loads.

The LFT dishwashing liquid has also been rejigged, with the latest incarnation a two-times concentrate.

The new packaging of these products is also more efficient than before, thanks to the addition of a pump closure that ensures accurate measuring and no-fuss pouring. And the LFT scents, as ever, are pure essential oils and not synthetic fragrances.

The LFT products currently available for retail sale include:

• LFT 8X laundry detergent, 500 mL (MSRP CDN$17.95)

• LFT 8X fabric softener, 500 mL (MSRP CDN$17.95)

• LFT 2X dishwashing liquid, 500 mL (MSRP CDN$11.95)

• LFT all-purpose cleaner, 500 mL (MSRP CDN$11.95).

Along with various independent natural stores, LFT products are for sale at Nature's Fare Market, Whole Foods Market, select Marketplace IGA stores and Terra 20 stores.

About LFT Group Brands Ltd.

LFT is a Vancouver-based organization that's focused on the triple bottom-line model in its oversight of an environmentally friendly household cleaning line: people, planet and profit. Concerned about the damage businesses do to the earth through the production and disposal of their packaging, LFT is committed to devising environmentally neutral packaging options for all of its products. LFT donates one percent of its gross sales to social and environmental causes - and has partnered with WaterCan, a leading Canadian water charity dedicated to fighting global poverty by helping the world's poorest people gain access to clean water, basic sanitation and hygiene education. Their vision is simple: Clean Water for All.

Live for Tomorrow products will be exhibited at CHFA East, booth 232, on October 5 & 6 in Toronto.

Find out more about LFT at live-for-tomorrow.com.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20131002-LFT_products_800.jpg

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