SOURCE: Element 21 Golf Co.

June 05, 2007 09:00 ET

Lessons + Equipment = Better Golf for e21 Consumers

TORONTO--(Marketwire - June 5, 2007) - Element 21 Golf Company ("e21") (OTCBB: EGLF) (FRANKFURT: BJQ) announced today its unique "Play Better Golf" program, which has officially begun with the June issue of the PGA Magazine.

e21 has structured a patent-pending, multi-level marketing program directed to the 27,000 PGA Teaching Professionals ("Teachers"). This program is intended to create:

1. teacher testing and endorsement;
2. consumer testing and product knowledge;
3. knowledge of scandium technology through stock incentive program;
4. short-term sales to the teaching pros;
5. long-term sales to the consumers.
The Teachers benefit because:
1. teachers get paid by e21 for the lessons that they give free to
   existing or new students;
2. teachers get paid commission if students purchase e21 equipment;
3. teachers get more golfers taking lessons;
4. teachers benefit with the growth of e21, through the stock incentive
Consumers benefit because:
1. consumers get free lessons, with or without purchasing e21 equipment;
2. consumers learn about benefits of new equipment, such as proper use
   of hybrid clubs;
3. consumers receive benefits of new technology through better accuracy,
   longer shots and significant damage reduction to bones, joints and
4. consumers improve their golf scores.
E21 benefits because:
1. scandium technology is tested and endorsed by the Teaching Pros;
2. the benefits of scandium are explained to the consumers;
3. e21 equipment is sold to the Teaching Pros;
4. e21 equipment is sold to the consumers.
With a circulation of over 45,000 to PGA Professionals in North America, PGA Magazine ( is the perfect launching pad for e21's highly anticipated partnership initiative, which gives readers the opportunity to literally become part of this cutting edge partnership concept. e21 will feature a double-page spread in the magazine, and also included in the issue is an interactive CD-ROM. The contents of the CD-ROM are available at, which outlines exactly how simple it is for PGA Pros to become a part of the next major revolution in golf. To implement such an extensive marketing effort, e21 has jointed forces with The Duran Group (, one of the leading call-marketing centers in the golf industry. If you are a PGA Professional and haven't received your copy of PGA Magazine yet but want to know more, simply call 1-866-SCORE21 today!

Nataliya Hearn, e21's CEO, states, "To play better golf, golfers need lessons and better equipment. PGA pros provide lessons, e21 provides better equipment. New designs from old materials will provide invisible improvement. Scandium -- the new material in golf -- gives visible improvement -- visibly fewer shots, visibly first on the green, visibly lower handicap."

Bill Dey, e21's COO, states, "The e21 marketing strategy has a particular focus on providing product knowledge and education to the most influential group of golfers -- the PGA professionals. This elite group understands the advantages of better equipment, and is at the forefront of the golf industry. It is for this reason that we want them to not only learn about, but also become a part of the 'next big thing' in golf today -- e21 Scandium Golf Equipment. We look forward to having them on our team!"

About Element 21 Golf Company:

Element 21 Golf Company is a Delaware company trading on the OTCBB and the Frankfurt Stock Exchange (FWB) with offices in New Jersey, USA and Toronto, Canada. e21 holds the exclusive right to manufacture golf products using its proprietary e21 Scandium Metal Alloy. Simply put, e21 clubs are using next-generation technology that delivers marked improvements in distance, consistency, accuracy and feel over any of the most popular products in the $5.5 billion U.S. golf equipment marketplace.

About The e21 Eagle One Scandium Shafts

e21's Scandium Alloy shafts are manufactured using a proprietary 25-step production process to create a seamless, extruded shaft. Variable wall thickness and the alloy's high tensile strength results in a vibration dampening system called ShockBlok™ with 270% better shock attenuation than steel shafts that protects golfers' bodies, bones and joints. Each e21 shaft is made from a single piece of Scandium Alloy resulting in unmatched consistency from club to club as well as unprecedented accuracy and an industry leading torque of as low as 1.4 degrees.

About The Emc2 Irons

--  Each set frequency matched with CST (Contact Signature Tuned)
    technology for optimum feel and performance with e21 Scandium Eagle One
--  2-piece construction -- inserted high-strength steel face plate allows
    for increased ball speed, and saves weight for optimizing CG location
--  A progressive offset maximizes trajectory and allows forgiveness on
--  CNC milled score lines control width and depth dimensions for maximum
    allowed by the USGA
--  A wide sole makes it easier to get a proper launch angle from all
    types of lies, and a hollow design allows for increased MOI, giving more
    accuracy on off-center hits
--  The TPE injected body dampens vibrations on all shots
About The Emc2 Hybrids
--  Available in 18, 20, 23 & 26 degrees of loft
--  The sleek design features minimum crown thickness allowing for maximum
    CG specifications, as well as Crown Louvers that serve as an exceptional
    alignment aid for improved accuracy
--  Low weighted internally, the low center of gravity results in an easy
--  Open face angle enables users to control straighter shot pattern for a
    wide range of players
Based on this superior performance, a number of high profile golf professionals have switched to or have begun testing e21's Eagle One shafts in recent months.

e21 Scandium Metal Alloy is the secret behind this advanced performance. Originally developed for advanced aeronautics in jet fighters such as the MiG, it is 55% lighter and offers a 25% greater strength-to-weight advantage over Titanium alloys, the current standard in the golf equipment industry. e21 Scandium Metal Alloys allows greater freedom to move more weight to the perimeter of the club face in woods and hybrids than any other metal, resulting in a significantly larger sweet spot than any other club head. Additionally, e21 Scandium Metal Alloy shafts are almost perfectly symmetrical at 99.5-99.9%, compared to 60-78% typical in graphite shafts and 80-85% for steel.

e21 Golf -- Better Science. Better Performance.

Forward-Looking Statements.

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting e21 and its business. A number of these risks and uncertainties are described in e21's periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. e21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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