SOURCE: Let's Talk Recovery, Inc.

March 07, 2007 09:00 ET

Let's Talk Recovery, Inc. Chairman Discusses Recent Developments and Strategic Plan for Upcoming Quarters in Executive Interview With Aurora Venture Communications Group Online at www.AVCG.net

BEVERLY HILLS, CA -- (MARKET WIRE) -- March 7, 2007 -- Let's Talk Recovery, Inc. (PINKSHEETS: LKRV) announced today that an executive interview conducted with Founder and Chairman of the Board, Dennis Coder, is available on Aurora Venture Communications Group website: http://www.AVCG.net. Highlights of the interview include an overview of elements of their strategic plan to build shareholder value by bolstering LTR brand awareness and growing revenues in both media and recovery facility business units. The chairman also offered additional insight into the operations and developments surrounding their newest recovery facility, The Shores Treatment and Recovery Center in Newport Beach, CA.

The following excerpts from the interview are available online at: http://avcg.net/profile/LKRV

AVCG: Issues related to substance abuse, rehabilitation and recovery seem to be in the news everyday highlighting the need for treatment and recovery solutions. Your company (LTR) recently announced an agreement with The Shores Treatment and Recovery Center in Newport Beach. Could you tell us a little more about this apparent opportunity to help fill the void and provide recovery options for people in need?

Dennis Coder: The team of recovery professionals we have brought together for this operation has the experience and network of resources required to market, manage and improve operations for recovery facilities like The Shores Treatment and Recovery Center. Despite being a beautiful and fully operational seaside treatment facility for people suffering from drug or alcohol addiction, The Shores Recovery Center lacked the marketing network to operate the facility at its capacity potential. Let's Talk Recovery's uniquely public profile, extensive marketing experience and vast network of resources have already significantly improved the operating revenues for the facility. We will be making further announcements regarding the development of the program very soon.

AVCG: It is my understanding that the recovery industry is highly fragmented. Could you elaborate on the actual market size for the opportunity that LTR could penetrate?

Dennis Coder: According to the National Institutes of Health (NIH), Healthcare Magazine, and government estimates the industry is about $300 Billion in size. That includes somewhere around $270 - $280 billion, in North America alone. The opportunities in Europe and Asia are also emerging fast and the market in those regions is not yet rooted or clearly established. In the United States, there are approximately 25,000 recovery centers. Some are affiliated with larger companies, but for the most part, the industry is highly fragmented with no accepted de facto business model or standard to speak of; which makes this a very attractive business proposition for LTR. This industry is ready for consolidation and ripe for adopting better and more effective standards like those being developed and implemented by our company. LTR has been designed to bring better innovation, technology and efficiency to the industry. We are driven by innovation and proven concepts that will revolutionize the recovery industry.

AVCG: Is there direct competition for your market segment that concerns you?

Dennis Coder: Nobody is formed to do the things that LTR is doing or prepared to take the leadership role in the industry that LTR is in the process of assuming. No company has come forward with a dominant economic or business model that compares to the LTR programs. One of the key milestones for us was bringing LTR public to provide the platform to jump start implementation of our unique programs. That was a successful effort that has enabled us to meet each milestone we have established to date.

AVCG: Some of the questions that our users and interested investors have been posing lately focus on facility acquisitions and the high cost of the upstart. Could you expand on the challenges and your approach to mitigating the risks associated to acquiring facilities?

Dennis Coder: With respect to acquisitions, we will acquire facilities with a combination of equity and debt that will have a positive impact on our balance sheet on the asset side. Of course we will pick up the liability with respect to the debt if we choose to pursue those options under a debt scenario. We already have in place strong relationships with several prominent financial lenders and we are assessing each property based on its potential to add value to LTR and increase shareholder interests.

Our strategy is simple: acquire profitable facilities. LTR is not a turn around company and is not interested in rehabilitating a poorly managed or poorly performing facility. Our approach is to acquire facilities that are already profitable and make them more profitable. We have management techniques, protocols, measurements, incentives and operating standards that will add anywhere from 3 to 5% to the operating margin of these facilities. Our model is predicated on making them more efficient and more profitable by creating economies of scale across a network of businesses. Again I think it can't be overstated that because of the due diligence process we have in place we are very selective of which facilities we buy and work to develop. We know how many beds we need to have, we look at the revenue generated per day, the backlog, cash flows, expenses, the reservations list, the reputation and we do a very comprehensive review of the staff. Naturally, it is not uncommon for us to have a plan in place where we replace or upgrade a portion of their staff. We also have contracted strategic partnerships with marketing, promotion and sales firms to get a newly acquired facility up to LTR standards as quickly as humanly possible.

AVCG: Let's drill down into some of the milestones you have been talking about for the future. In a number of your interviews recently you have stressed the marketing plan to develop brand awareness. Please expand on some of the milestones involved in that specific aim.

Dennis Coder: The branding of LTR is a constant challenge and something we are continuously honing. LTR is a growing company in an industry with a lot of economic activity, though it is in an industry that is often resistant and misinformed. One of the key aspects of our branding was to bring recovery public. That is one of our signature tag lines, "LTR Brings Recovery Public." We want to bring the social, economic, emotional and physiological health aspects of this disease into the mainstream market space so that people can talk about it, touch it, feel it, learn about it, and most importantly take steps to remedy it. Frankly, there is a large percentage of the population that is affected by addiction, be it substance abuse, shopping, the internet, pornography, sex, eating, or any number or combination of those things. LTR provides treatment options that can address those problems head on. The basic idea behind the branding of LTR is that we want LTR to be at the top of people's mind when they think of recovery, addiction, or a problem with respect to a particular behavior. We will be the GO TO place for all matters pertaining to recovery information and treatment. Part of our branding is the sharing of information we have at our disposal which make available to the community through a number of channels. The economic opportunities bringing the company public, the long reach of LTR media group, the LTR radio Network, the LTR websites, and all that LTR is doing to assist people's personal needs is aimed at bringing these dependencies out of the backroom and into the forefront of the public domain and our collective social consciousness. There is a lot of effort going into our outreach and we know it is appreciated.

AVCG: We talked earlier about some of the near term milestones for the Company. Looking out three to four years, where do you expect to see LTR?

Dennis Coder: You will see our virtual tools available on the internet and via cell phones or other modal devices in mid-2007. We will see LTR blossoming in the multiple language and multi-state markets that we discussed earlier. LTR will move into Europe, with a possible first step into the United Kingdom within a two year period. You will see LTR providing significant services to HMOs and in certain instances joint venturing with HMOs on wholly owned facilities or joint venture facilities. I think that you will see LTR changing the dynamics and economic perspective of the recovery industry through innovation and leadership. Look for us to lead the charge on consolidation of this industry.

AVCG: If you have one final thought for investors to take home, what would that be?

Dennis Coder: I believe LTR is great a Company with terrific long term investment potential, sustainable revenues, a unique and competitive advantage driven business model, and a very experienced and personally accountable executive team. You should see that this company will be highly effective in the delivery of its services and execution of our mission to help people change their lives and the lives of those who care for them as they get on the road to recovery.

It feels good to have an opportunity to help a lot of people and forge a significantly profitable company in the process. LTR is extraordinarily socially responsible and should serve as a model corporate citizen during its growth.

If you would like to receive e-mail announcements about Let's Talk Recovery, Inc., or to contact a representative directly please visit: http://www.avcg.net/profile/lkrv.

About Let's Talk Recovery, Inc.

Let's Talk Recovery Inc. (PINKSHEETS: LKRV) is a socially responsible company offering solutions to the highly fragmented recovery community. Targeting multiple addictions across all segments of the population, LKRV is dedicated to addressing the needs of various types of addictions and obsessive behaviors. LKRV is organized into four distinct business segments: LTR Media Group; LTR Operations Group; LTR Services Group and the LTR Educational Group. For additional information please visit: http://www.letstalkrecoveryinc.com.

Safe Harbor:

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development, and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.

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