SOURCE: LetsTalk

July 10, 2007 09:30 ET

LetsTalk Appoints Ruth Yankoupe as Chief Operating Officer

SAN FRANCISCO, CA--(Marketwire - July 10, 2007) - LetsTalk (, the leading online retailer of cell phones, wireless devices and service plans, announced today the addition of Ruth Yankoupe as Chief Operating Officer. An experienced leader within the wireless industry, Ms. Yankoupe will be responsible for helping LetsTalk create a world class customer experience at every point of customer interaction. As such Ms. Yankoupe will oversee the company's call center, activation, fulfillment and human resource functions, and will spend half of her time in the company's new, 45,000-square-foot customer contact and fulfillment center in the Dallas/Fort Worth metro area. The new facility houses 250 call center, activations and warehouse employees.

"Our recent development and expansion prompted LetsTalk to hire an operations expert with deep wireless experience managing telesales channels. I am thrilled to welcome Ruth as a member of the LetsTalk executive and operations teams," said LetsTalk CEO, Delly Tamer. "Ruth's track record for building national and online authorized representatives and growing sales channels makes her an outstanding fit for LetsTalk as we continue to lead the wireless industry in user experience and carrier selection."

Ms. Yankoupe joins LetsTalk with 12 years of experience in the mobile and wireless industry. In her most recent role at Sprint Nextel, Ms. Yankoupe managed the company's telesales channel; 3,000 inbound and outbound telesales representatives in seven countries and thirteen locations. Under her direction, the telesales organization consistently beat plan and delivered high value customers. While at Nextel, Ms. Yankoupe launched the online authorized representative channel; a new distribution model for the company and her first successful introduction to LetsTalk.

While residing in Washington, D.C., she served on the board of the Lupus Foundation of America, Greater Washington Chapter as Secretary, Vice President and President and was recently voted onto the Board of the Lupus Foundation of America, California Chapter. In 2004, Ms. Yankoupe was recognized for her philanthropic contributions and was presented the Heroine in Technology Award, a joint award from Women in Technology and the March of Dimes.

About LetsTalk

LetsTalk is a leading online retailer of cell phones, wireless devices and service plans. LetsTalk helps consumers research, compare and purchase cell phones and service plans in a user-friendly environment free from bias and sales pressure. LetsTalk was founded July 1999, and is based in San Francisco.

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