SOURCE: Letv

Letv

October 08, 2015 12:00 ET

Letv Hires Eric Mika as Senior Vice President of Open Ecosystems, Strategic Alliances and Partnerships

New Role Positions Letv for Continued Expansion of Its Content Ecosystem and Strategic Partnerships Leading Up to LeMall Launch This Fall

SAN FRANCISCO, CA--(Marketwired - Oct 8, 2015) - Letv, the global ecosystem for the Internet age, welcomes Eric Mika in a newly created role as Senior Vice President of Open Ecosystems, Strategic Alliances and Partnerships. With plans to roll out hardware and content offerings to U.S. consumers later this fall, Eric will play an essential role in delivering a high-quality, seamless experience across all Letv's devices and platforms. Specifically, he will lead the charge on expanding Letv's open ecosystem of content, applications and devices, while building important partnerships to provide U.S. consumers with the same best-in-class experience the company's Chinese consumers enjoy already.

Letv is the first truly global ecosystem to offer consumers a premium, connected content experience across every screen -- smart TV, mobile, tablet, computer, cinema and electric cars. The ecosystem becomes a portal through which users can access a vast library of Letv-owned and partner-distributed movies, TV shows and streaming video. With the launch of LeMall this fall, Letv will take the first step in its global expansion, offering U.S. consumers access to its premium content across Letv devices, platforms and applications.

"We are delighted to welcome Eric to the Letv family," said Zhang Zhao, CEO of Le Vision Pictures and Vice Chairman of Le Holdings. "He's an industry veteran when it comes to media both in Hollywood and globally. His demonstrated leadership, international experience and network of relationships spanning the content, digital and mobile industries will play a key role in amplifying Letv's reach in preparation for our stateside launch with LeMall."

Eric comes to Letv with strategic global business experience across content and media platforms. He was formerly Senior Vice President of Nielsen Business Media in London, Publisher for The Hollywood Reporter in Los Angeles and Vice President of Nielsen Entertainment Group. Prior to that, Eric was Vice President, International, and Managing Director for Reed Elsevier's Variety Magazine and Senior Vice President, International, for Vivendi-Universal's business units in Europe, which focused on the commercialization of content across digital platforms. Most recently, Eric was Managing Director and Partner of Fidelis Global Enterprises.

About Letv
Founded in November 2004 by Jia Yueting, a celebrated pioneer in China's Internet landscape, Letv Group is committed to creating the "Letv Ecosystem," a next-generation Internet engine that is vertically-integrated to offer an online platform completed with content, devices and applications. The Group is engaged in a rich array of businesses, spanning from Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and Internet-linked super-electric cars, which were announced in late 2014. The Group comprises a number of subsidiaries, including Letv.com, Leshi Zhi Xin, Le Vision Pictures, Wangjiu.com, Letv Holding, Letv Investment Management and Le Mobile. In 2014, the aggregate sales of the Group amounted to approximately RMB 10 billion.