LevelEleven Rebrands Its Flagship App "Compete" as Rapid Company Growth Continues

DETROIT, MI--(Marketwired - May 7, 2013) - LevelEleven, a company focused on enterprise gamification and CRM solutions, today rebranded the nomenclature and graphic layout of their flagship product, Compete (formerly Contest Builder). The new name more accurately reflects the company's focus on motivating employee behavior by offering holistic competition programs rather than one-off sales contests.

Compete also unveiled a sleek new app interface, designed to modernize the look and simplify the user experience. LevelEleven also will introduce new pricing options, enabling customers to sign up for a month-to-month agreement, if preferred over the existing one-year commitment.

The new updates come as LevelEleven experiences tremendous adoption of the app. Since launching in October 2012, the company increased its total number of customers to 75, including Delta Airlines, Kelly Services and Open Table. Earlier this month, LevelEleven closed its seed-financing round with an additional $500,000 in new funding for a total of $1.5 million.

"We found Compete's former name (Contest Builder) to be too narrowly focused on the idea of single contests, but our clients have been using the product to motivate their teams in ways we never imagined," said Bob Marsh, CEO of LevelEleven. "That has been a bit of an eye opener and validates our belief that competition is an extraordinarily powerful motivator. We will continue to innovate our product in ways that will allow clients to create even more energy and excitement around the activities most important to growing their business."

Over the past six months, LevelEleven has seen sales and service teams adopt the app to transform the way they work and impact behavior. The product allows managers to run multiple competitions simultaneously, targeting employees at various levels and motivating different personalities to focus on everyday tasks that impact a company's bottom line.

About LevelEleven
LevelEleven develops enterprise gamification and CRM solutions that help sales and other managers keep their teams focused on the right things. The company's flagship product, Compete, is a salesforce.com app that gives companies new ways to motivate salespeople to make more calls, book more meetings and close more business, which in turn spikes adoption of Salesforce. Originally developed by digital engagement leader ePrize, Compete debuted at Dreamforce in September 2011 and launched as its own company, LevelEleven, in October 2012. Compete is the #1 most popular gamification app in the Salesforce AppExchange, and clients include Comcast, InsideView, the Detroit Pistons and Dominion Enterprises among many others. LevelEleven is based in Detroit, Michigan and part of the Detroit Venture Partners portfolio of companies. To learn more about LevelEleven or Compete, visit: http://leveleleven.com/.