October 17, 2012 08:30 ET

LevelUp Integrates With Merchant Warehouse's Genius Customer Engagement Platform, Merchants Get Way More Than a Payment Solution

BOSTON, MA--(Marketwire - Oct 17, 2012) - Merchants know that accepting LevelUp makes them cool, but that's not why they do it. Merchants love LevelUp because between its zero interchange fees, extra security, and customer marketing campaigns, LevelUp is far more than a way to pay. And now thanks to Merchant Warehouse's new Genius mobile commerce solutions, merchants can experience all that LevelUp has to offer, faster and easier than ever before.

Genius provides one unified platform for all payment types and customer loyalty programs. As an extension of LevelUp and Merchant Warehouse's partnership, LevelUp has integrated with Genius, making it extremely convenient for merchants to accept LevelUp and aggregate data across all customer loyalty programs, including LevelUp campaigns. As a result, merchants can track how marketing campaigns drive sales to their business and alter their campaign strategy accordingly.

"Paying with your phone, while super fun, is not all that valuable in itself. The real draw for merchants is around being able to do cool things with mobile payments, like run campaigns that help your business grow," said Seth Priebatsch, Chief Ninja at LevelUp. "Merchant Warehouse is totally on the same page. Their Genius solutions give merchants the opportunity to capitalize on the full business potential of mobile payments, which is why integrating with Genius makes complete sense for us."

"We're at a really interesting and exciting point in the evolution of mobile payments. Merchants see value-add mobile payment networks like LevelUp as a complete business solution," said Henry Helgeson, CEO at Merchant Warehouse. "This has driven the need for an acceptance platform like Genius, which unifies mobile payments and customer loyalty programs into one payment solution. We see it as an essential component for growth in the mobile payment industry."

LevelUp's integration with Genius will be displayed at LevelUp and Merchant Warehouse's booths at Money2020 in Las Vegas, this October 22-24, and at Innovate 2012, the Merchant Warehouse Agent and ISO Conference in Boston, November 5-6.

For more information about LevelUp, please visit Details about the Genius Product Family can be found at

About LevelUp
LevelUp is a revolutionary new way to pay. Users pay with their phone, saving time and money. Businesses pay 0% payment processing fees and re-invest those savings into growing their businesses by attracting new customers and bringing them back.

LevelUp is a part of SCVNGR which is backed by Google Ventures, Balderton Capital, Continental Advisors, Highland Capital, Transmedia Capital and T-Venture.

About Merchant Warehouse
Merchant Warehouse is a recognized leader in payment and program acceptance solutions and merchant services. The company enables merchants, agents, POS developers and VARs to achieve strategic business advantage through the delivery of current and emerging payment, offer and program solutions and merchant services that dramatically enhance the merchant-customer experience. Merchant Warehouse is one of the fastest growing innovators of payment solutions in North America. For more information about Merchant Warehouse, please visit

Contact Information

  • Media Contacts
    LaunchSquad for LevelUp
    Erica Orthmann or Anna Farnum
    levelup [at] launchsquad [dot] com

    SHIFT for Merchant Warehouse
    Mike Fearon
    merchantwarehouse [at] shiftcomm [dot] com