December 11, 2014 08:00 ET

LevelUp Saves the (Holi)day With Digital and Physical Gift Cards

LevelUp Customers Can Now Gift Credit to Any of LevelUp's 14,000 Partner Merchants

BOSTON, MA--(Marketwired - December 11, 2014) - Last minute gift-givers of the world, rejoice! LevelUp, the Boston-based tech company best known for enabling customers to pay with their phone while simultaneously earning loyalty rewards, set their sights on evolving a living fossil thought to be extinct -- gift cards.

Looking to bring fresh relevance to the familiar product and introduce it to the mobile payment space, LevelUp has officially unleashed the joy of giving and receiving physical and digital gift cards just in time for the holidays.

As it ushers gift cards into the modern era, LevelUp has worked tirelessly to ensure that LevelUp gift cards are full-featured and seamlessly integrated with LevelUp's existing platform. LevelUp's introduction of gift cards into their mobile payment ecosystem of 14,000 merchants and nearly 2MM users furthers the company's goal of promoting transactional freedom and choice for consumers and merchants alike.

As a result, LevelUp merchants can now offer customers branded physical or digital gift cards that can be purchased in-store, in-app, or online.

"We all have last-minute or impossible-to-buy-for people on our holiday shopping lists," says Alex Shuck, Director of R&D at LevelUp. "Now you can check them off easily by treating them to credit at all their favorite LevelUp merchants."

Recognizing that one size does not fit all when it comes to technology and gift giving (among other things), givers and recipients have a full range of mix-and-match options with LevelUp gift cards. As just one example, Rich might choose to purchase a physical gift card with cash, and app-loving Rachel can then choose to scan the value of that gift card right into LevelUp and pay with her phone.

LevelUp gift cards are fully trackable through LevelUp's merchant dashboard for easy accounting, reloadable for those customers interested in the gift that keeps on giving, and interact seamlessly with LevelUp's dynamic campaign engine. LevelUp can even migrate a merchant's existing gift card program if they seek to upgrade their old program to afford their customers all the additional benefits of LevelUp gift cards.

Whether someone is looking to include a $25 physical gift card for their technophobic aunt's favorite café in her holiday card, or realized just 5 minutes before gift-swap time that they have four, and not three, roommates (darn you, "Quiet Dave"), and need to quickly procure a digital gift, LevelUp is making sure everyone is covered this holiday season. Fear not, however, because LevelUp's gift cards will exist into the new year and beyond.

About LevelUp
LevelUp helps merchants own the shift to mobile by powering mobile-payment optimized loyalty programs, enabling their customers pay for their purchase and accrue/redeem rewards with a single scan or tap. LevelUp's analytics platform helps merchants better understand their customers and deliver the right campaigns to the right customers to drive revenue and increase customer happiness. LevelUp is currently used by over 14,000 merchant locations and 1.5 million users. Anyone can download the free LevelUp app for iPhone or Android. Merchants can also embed the LevelUp SDK into their own branded applications. Learn more at

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