SOURCE: Busca Corp

March 23, 2010 14:09 ET to Launch the First Video Gaming Channel for the U.S. Hispanic Market

MSN Latino to Highlight

LA JOLLA, CA--(Marketwire - March 23, 2010) - Busca Corp, announced that their premier property, (, is now powering the MSN Latino video game channel focused on the U.S. Hispanic market. (

In what is now their most significant partnership to date in the U.S., is the 'Videojuegos' link on the MSN Latino main page. Directing all traffic to a co-branded / MSN Videojuegos channel, this new channel expands on their already successful partnership with MSN Mexico.

Greg Hayes, General Manager, MSN Americas, says: "We are very pleased to partner with Busca Corp and their excellent team that shares our vision. This co-operation combines the distribution leadership of the MSN Latino network with the unique and captivating games content offered by Busca Corp."

"We could not be happier. Forging this relationship with MSN Latino propels us into the U.S. Hispanic market, providing to Spanish speaking Video Gamers a service that did not exist until now," expressed Busca Corp's President and Founder, Ramon Toledo. "To date there have not been any significant destinations for U.S. Hispanic gamers in Spanish. This relationship not only provides a great destination for users, but an outstanding opportunity for video game companies to promote their products in a laser-targeted venue," Mr. Toledo added.

"We are now the official video game channel for MSN Latino. MSN Latino provides us access to an entire new audience, while we provide them the leading edge in video gaming content and community. The synergies are ideal and the technology is seamless," stated Busca Corp's CTO, Rodrigo Violante.

About Busca Corp
Busca Corp ( is a digital entertainment network for Mexico, Latin America and the U.S. Hispanic markets. Their primary property, (, is the leader in online social media and news for the exploding Spanish-speaking video-gamer market. Their offices reside in La Jolla, California, Tijuana, Baja California and Mexico City. Busca Corp is a culturally rich and diverse corporation. Busca Corp serves online Spanish-speaking social media via innovation and interaction. 

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