SOURCE: Vitals


November 08, 2011 07:35 ET

Leveraging Patient Ratings Makes Marketing Sense for Healthcare Executives

Jamie Cessaretti, MD, Presents How Patient Reviews on Vitals Lead to Patient Acquisition at 15th Annual Greystone Healthcare Internet Conference

ORLANDO, FL--(Marketwire - Nov 8, 2011) - Physician reviews enjoy immense support by people searching online for health services. Yet, the healthcare community, slow to embrace ratings at first, is realizing the powerful marketing potential that reviews can have on their organizations.

Jamie Cesaretti, MD of Florida Radiation Oncology Group will co-present with Executive Vice President Jeff Cutler of Vitals on how to leverage online physician ratings and reviews for patient acquisition at 11:00 a.m., Nov. 9 at the 15th Annual Greystone Healthcare Internet Conference in Orlando, Fla.

Since summer 2011, Cesaretti's medical group has actively solicited reviews from patients by including on its website direct links to their doctors' profiles on Vitals, as well as providing in-office material asking patients to leave feedback on Vitals. In addition, they used Vitals' free physician profile builder to manage the reputation of each of their doctors -- adding photos, information about their expertise and responding to patient reviews.

Cesaretti said it became clear that partnering with physician search sites like Vitals makes good marketing sense since searching the web for a doctor is becoming more popular. In fact, according to Google, more than 30 million patients each month use the Internet to look for a physician.

"When a person searches for healthcare on the Internet, the vast majority want a genuine local answer to their needs. I think that resources like Vitals are aimed at providing these local answers. It is one of the few forums available for patients to read other's experiences, review the concrete educational credentials of a doctor and experience them in their own words," said Cesaretti. "Our practice has embraced Vitals as an important way to connect to our patients. We believe that both seeking and responding to patient feedback makes us more effective doctors."

Cesaretti's presentation provides a case study example of how patients today research their medical choices online -- from procedures to physicians -- and find his health center through their online marketing efforts with Vitals. The conference will be attended by 600 healthcare executives from hospitals, health systems, group practices, integrated networks and health plans.

"The Greystone event provides an important opportunity to bring together top healthcare executives who are responsible for growing their organizations' visibility and patient acquisition," added Cutler. "Embracing patient ratings and reviews and leveraging tools like Vitals that allow physicians to manage their reputations online are increasingly important aspects of an effective Internet marketing strategy in a competitive healthcare landscape."

About Vitals
Vitals empowers consumers with the tools and services they need to take charge of their health. Vitals is the only website dedicated to helping patients find doctors that meet their needs, request appointments and prepare for their visit with our condition-specific Patient Guides. Used by over 9 million people each month, Vitals makes it easy for patients to find and connect with quality medical care.

About FROG
Florida Radiation Oncology Group's (FROG) network of Cancer Centers throughout the Florida region is dedicated to providing opportunities for you and your family members to participate in a tremendous number of cancer research trials sponsored by the National Cancer Institute and numerous other leading institutions and organizations.

Contact Information

  • Media Contact:
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    Brenda Bryan
    480.664.8412 ext. 13
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