SOURCE: Levity Entertainment Group

Levity Entertainment Group

June 01, 2015 06:00 ET

Levity Entertainment Group Launches "Wait For It™" Comedy Channel on YouTube

Channel Will Feature Top Comedians and Digital Stars Collaborating on Content and Supported by Nationwide Platform of Live Comedy Venues

LOS ANGELES, CA--(Marketwired - June 01, 2015) - Levity Entertainment Group (LEG) has launched an all-new YouTube comedy channel named "Wait For It™."

Created and managed by LEG Digital, Wait For It launched today at www.youtube.com/c/waitforitcomedy, and will be home to exclusive content featuring today's top comedy artists, often in collaboration with new digital stars and innovators.

LEG, a multi-media company that also contracts more than 300 comedians weekly for their national footprint of live comedy clubs and venues, sees Wait For It as an active platform to help market and promote those artists' future projects and live appearance dates while showcasing talent in a more personal, away-from-the-stage way that the YouTube audience has come to expect and appreciate.

"Wait For It stands at the nexus of live performance and digital content," says Tad Ro, LEG's Chief Digital Officer. "It allows established and emerging stand-up comedians to experiment and extend into a digital content platform that will be heavily targeted and marketed to comedy consumers given LEG's live reach. In turn, LEG's YouTube initiative allows digital stars from such platforms as YouTube, Vine and Periscope an opportunity to perform in live venues, perhaps as a single-city test that builds to national touring. Wait For It celebrates comedy in all forms, especially ideas and formats that begin -- or end up -- as great live performances."

LEG, a top personal management and production company, owns-and-operates a growing list of premium comedy venues across the country, such as the Hollywood Improv and New York's Levity Live.

The Hollywood Improv will be home base for one of Wait For It's interview series, "Just Riffin," where digital star Nikki Limo interviews comedians just off the stage. The series features interviews with Reggie Watts, Todd Glass and Iliza Shlesinger, among others.

Another series, "The Internet is Weird," stars comedian Owen Benjamin taking viewers on a musical journey down the rabbit hole of Google searches.

Limited series "Bert Does Amsterdam" finds comedian Bert Kreischer in the midst of a city he does not know and in desperate need of help, which comes in unexpected ways.

As the channel grows, it will highlight more of LEG's talent roster of comedians by producing series centered on their lives off-stage, something their fans rarely get to see.

Wait For It is managed by long-time YouTube content creator Tracy Bitterolf, who co-created the hit comedy web series "The Wing Girls," which delivers 4 million monthly views.

"YouTube has always been a platform that fosters collaboration between artists," Bitterolf said. "It is exciting to be a part of LEG's new digital initiatives given their live comedy assets and YouTube's power to mobilize audiences to attend artists' live events."

Wait for It is the first of several digital platform launches LEG is set to announce in the coming months as it builds a comedy ecosystem where consumers can follow and support artists as they grow their live tours worldwide.

About LEG Digital
LEG Digital unites passionate fans of comedy with premium live and digital user experiences. The LEG Digital portfolio includes multiple comedy venue sites, YouTube content channels, and Sideshow Podcast Network, currently reaching 8 million consumers.

About Levity Entertainment Group (LEG)
Levity Entertainment Group (LEG) (LEG-Corp.com) is a vertically integrated media company specializing in premium comedy with four divisions: Live, Talent Management, Production and Digital Media. LEG is the largest buyer of live comedy talent in the world, owns-and-operates a national network of premiere comedy venues, has produced over 1,000 hours of prime-time specials and series for broadcast and manages over 60 top artists and lifestyle personalities.

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