LEWIS Launches Global Analytics Capability, Observa

SAN FRANCISCO, CA--(Marketwired - Jul 18, 2016) - LEWIS, the global communications agency, today announced the launch of Observa, its global analytics proposition. The modular suite of analytical capabilities furnish clients with tools to better understand, manage and optimize their marketing and communication programs.

Observa delivers insights into all aspects that affect a business and a brand. This includes audience intelligence, brand reputation, media and influencer relations, digital footprint, pipeline analytics and market opportunities. Observa will support clients in refining, redesigning or reenergizing their marketing communications.

Observa spans four key areas: market analysis, community health, business impact and market trends. Within these four categories, Observa launches with 12 analytics modules, underpinned by best-in-class methodologies and technology solutions. LEWIS plans to add more modules to Observa as the agency invests and enhances its analytics capabilities.

As a result of the agency pulling all of its best-in-class analytical capabilities into a single global proposition, clients will be able to harness Observa's capabilities at scale and speed. It further demonstrates LEWIS' commitment to delivering the best, most creative and impactful campaigns for clients across paid, earned, social and owned (PESO) channels.

Giles Peddy, SVP, LEWIS, explained: "Clients are turning to us everyday to help them better understand how they can optimize their marketing and deliver a tangible impact on their business. Across our global network we have a huge amount of analytical capability to support clients in these aims, but we needed to unlock its potential fully. That is what we have done with Observa. Clients will now be able to use our data smart approach to communications to take their campaigns to the next level."

LEWIS offers services across the full-spectrum of marketing and communications. The agency's integrated offering includes public relations, marketing, content, digital, research and advertising. LEWIS was named PRCA International Consultancy of the Year 2015, and was recently recognized by The Sunday Time Fast Track 200 for its global performance.

About LEWIS:

LEWIS is a global communications agency built to solve the four challenges brands face: awareness, demand, adoption and advocacy.

LEWIS provides full PR, marketing and digital services to drive tangible results for clients around the world. Its agile approach allows brands to adapt to market opportunities and win the war for relevance. Consistently named as one of the industry's fastest-growing agencies, LEWIS has 600 staff across 26 offices throughout Asia, Europe and North America.