SOURCE: Lewis PR

LEWIS PR

November 16, 2010 08:00 ET

LEWIS PR Appoints Adam Singer as Social Media Practice Director

Founder of The Future Buzz Blog to Drive Social Media Best Practice and Leadership

SAN FRANCISCO, CA--(Marketwire - November 16, 2010) - LEWIS PR has appointed Adam Singer to lead its social media practice in the US. The move further extends LEWIS PR's social media expertise, following its recent acquisition of social media agency, Page One PR.

Singer joins from TopRank Online Marketing, the digital marketing agency, where he led multiple social media and SEO campaigns for B2B and B2C clients, such as Marketo, PRWeb and the PRSA. He is also the founder of TheFutureBuzz.com, a top-rated marketing and PR blog according to several industry rankings, which receives over 200,000 visitors per month. Prior to that, Singer consulted on social media campaigns for consumer brands such as International Dairy Queen.

Singer and his campaigns have been cited by top media outlets such as PRWeek, Entrepreneur Magazine, Techdirt and Mashable for creative use of digital marketing and PR. He is also a frequent marketing and PR industry speaker at events, including Webmaster World's PubCon, Search Engine Strategies and Integrated Marketing Summit.

Singer will focus on evolving and expanding LEWIS PR's social media best practices across the US and directly leading social media campaigns for clients. He will report to Lucy Allen, SVP Global Account Servicing, and be based in LEWIS PR's San Francisco office.

"Adam will bring a new edge to our social media proposition," said Lucy Allen. "He has the ideal combination of skills, hands-on experience and creativity to take our existing methodologies and best practices to the next level. He's recognized as an authority because he implements campaigns which deliver tangible commercial results for clients."

"I was attracted to LEWIS because it's an agency in growth mode and already a leader in the digital PR space. Its client mix includes well-known brands in a variety of sectors, from consumer technology to travel. And while social strategies and services are already being implemented, the LEWIS team is constantly evolving its approach to adapt to a shifting media landscape. It's an exciting time with an agency at the edge."

Singer's appointment will expand LEWIS PR's existing social and digital services, which include social media strategy and engagement; Facebook, Twitter and iPhone application development; Web development; and multimedia production. He will add SEO and wider integrated campaign skills, as well as strong expertise in measurement.

About LEWIS PR
LEWIS PR is a global communications firm. In addition to traditional media and analyst relations, LEWIS specializes in social media, digital marketing and creative services. It works with companies to implement integrated communications programs on an international scale. LEWIS works with leading and emerging brands across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, technology and telecom. LEWIS has more than 30 wholly-owned offices across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore.

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