January 30, 2012 13:38 ET

LEWIS PR Defines 12 Essential PR Techniques in Global Guide to Digital Communications

Analyzes the International Digital Professional's Skill Set From SEO to Content, From Community to Crisis Management

SAN FRANCISCO, CA--(Marketwire - Jan 30, 2012) - LEWIS PR, the global digital communications agency, has launched a guide to 12 essential techniques of modern PR.

'The Changing Face of Communications' shows how the techniques are applied to each of these areas:

  • Communicating in real-time
  • Incorporating SEO into PR
  • Evaluating campaigns
  • Deploying video
  • Word-of-mouth marketing
  • Corporate blogging
  • Event-based community management
  • Content creation
  • Crisis management
  • Optimizing web sites for conversions
  • Internal case building
  • Online influencer communications

"It's hard to prioritize the skills that matter most because the change is profound and continual," said Chris Lewis, CEO at LEWIS PR.

"The industry is split between those who know the solutions -- and the establishment -- those who know the problems. This book is an attempt to bring them together."

The Changing Face of Communications is authored by LEWIS practitioners from 25 offices around the world. Each article includes tips to help communicators in their daily roles.

Each article in the book is also a bite-sized summary of one of the company's digital communications training modules. Every staff member undergoes a combination of online and in-person training to enable them to deliver fully integrated digital campaigns.

The book is available here.

LEWIS implements award-winning digital communications campaigns for clients on a global basis. See more details of the agency's recent Bulldog Digital Gold Awards for Best Use of SEO in a Campaign and Best Use of Digital in a B2B Technology Campaign here.

LEWIS PR is a global PR and digital communications agency. In addition to traditional media and analyst relations, LEWIS specializes in social media, digital marketing and creative services. It works with organizations to implement integrated communications programs on an international scale. LEWIS works with leading and emerging brands across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, technology and telecom. LEWIS has more than 25 wholly-owned offices across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore.

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