August 16, 2011 08:00 ET

LEWIS PR Launches Automated Evaluation Tool

LSCORE Responds to Market Need for More Precise and Comprehensive Measurement

SAN FRANCISCO, CA--(Marketwire - Aug 16, 2011) - Global communications agency LEWIS PR today unveiled LSCORE, a customizable measurement application drawing upon LEWIS' proprietary assessment methodology. LSCORE charts key performance indicators (KPIs), visualizing progress against communications goals related to volume, depth, sentiment, engagement and conversion. Tailored for each client, LSCORE provides a single dashboard view of progress within both traditional and social channels.

For years, PR has been measured on the basis of coverage volume, tone and reach. More recently, the focus has switched to measuring engagement. But as adoption of web analytics has grown, and the need has emerged for meaningful metrics that demonstrate the business impact of PR and social media, it has become important for PR to be assessed in terms of conversions too. LSCORE wraps all these dimensions of measurement into a single application, even visualizing data from Google Analytics, URL shortening applications and popular monitoring services.

"Brands want to manage communications with the same sort of discipline and vigor as they do their financials -- and leader companies are establishing key performance indicators in every discipline," said Ian Lipner, Vice President of Product Development for LEWIS PR. "With the ability to measure and visually convey the value they're getting from their budgets, no longer can PR results be considered 'soft.' LSCORE enables programs to be viewed through an outcome-focused lens."

In addition to automated visualizations, LSCORE furnishes a framework for setting objectives across each channel, and within each category of measurement. A built-in planning module helps internal teams and client contacts set jointly agreed and realistic goals. It includes a range of templates to accommodate a wide variety of KPI categories, from coverage level goals, to share of voice measures, to sentiment objectives.

"Swift and insightful measurement is important to us because it allows us to create better campaigns," noted Lucy Allen, Senior Vice President, Account Servicing for LEWIS PR. "When managers have at-a-glance views throughout a program, course corrections can be made mid-stream, to invest more time in the strategies and tactics that create the most results. That is the real end-goal."

LEWIS PR is a global communications agency. In addition to traditional media and analyst relations, LEWIS specializes in social media, digital marketing and creative services. It works with organizations to implement integrated communications programs on an international scale. LEWIS works with leading and emerging brands across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, technology and telecom. LEWIS has more than 25 wholly-owned offices across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore.

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