October 04, 2011 08:00 ET

LEWIS PR Rolls Out New Global Social Media Services

SAN FRANCISCO, CA--(Marketwire - Oct 4, 2011) - LEWIS PR has launched four new services to help brands increase business impact from social media.

The services are the result of integration between LEWIS PR and LEWIS Pulse, formerly social media agency Page One PR, which LEWIS acquired in October 2010. Since then, the combined company has seen significant momentum in adoption of its social media services, including new contracts with Eloqua, Neustar, Polycom, SAP and VMware.

The four services all focus on achieving measurable business results from social media:

Social media for thought leadership -- helps B2B organizations become a destination for expertise and information on a specific topic. By providing valuable content through social channels, brands can positively impact online visibility, credibility and lead generation.

Social media response -- enables organizations to manage significant, time-specific issues that can impact their brand negatively -- and leverage conversations that present positive opportunities. LEWIS' global monitoring capabilities go beyond what is possible with automated tools, and its response process is based on years of experience in managing vocal communities, handling media crises and implementing rapid response campaigns.

Social media for events -- based on LEWIS Pulse's deep expertise in handling social media programs around customer conferences such as McAfee FOCUS, SAPPHIRE NOW and VMworld, this service helps ensure the best possible experience and value for event attendees.

Social media for product marketing -- this service leverages LEWIS Pulse's expertise in activating communities and influencers, and includes proven tactics to help drive awareness, and build momentum, for client products.

Each service is available in all 26 LEWIS and LEWIS Pulse offices across the US, Europe and Asia.

"Our clients are looking for innovative, yet proven, ways to achieve their business goals," said Lucy Allen, EVP and Chief Strategy Officer at LEWIS. "It's not enough just to have a social media presence, or even a vibrant online community. Companies want to see social media marketing efforts that support their wider marketing, sales and customer communications goals."

"We found that we were often tasked with achieving the same outcome for different clients, so we decided to create these services as blueprints," said Craig Oda, managing partner at LEWIS Pulse. "They make it easier and faster for clients to start seeing results."

Contact LEWIS for more information, read more about LEWIS services or subscribe to our blog for regular tips on using social media to support your business goals.

LEWIS PR is a global communications agency. In addition to traditional media and analyst relations, LEWIS specializes in social media, digital marketing and creative services. It works with organizations to implement integrated communications programs on an international scale. LEWIS works with leading and emerging brands across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, technology and telecom. LEWIS has more than 25 wholly-owned offices across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore.

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