SOURCE: Lewis PR

LEWIS PR

January 27, 2012 15:00 ET

LEWIS PR Wins Two Bulldog Digital PR Awards

Takes Home Gold Awards for Best Use of SEO in a Campaign for Neustar and Best Use of Digital in a B2B Technology Campaign for Unisys

SAN FRANCISCO, CA--(Marketwire - Jan 27, 2012) - LEWIS PR, a global PR and digital communications agency, has won two 2011 Bulldog Digital PR Awards. The awards recognize the most outstanding achievements in corporate communications using online, digital and social media tools and tactics.

LEWIS PR received gold awards in the following categories:

Best Use of SEO in a Campaign (Neustar)

  • LEWIS PR represents Neustar's UltraDNS and Webmetrics portfolios (formally known as Internet Infrastructure Services). Neustar turned to LEWIS to help activate the web for this product set. LEWIS PR brought together a blended approach of social media and SEO tactics in order to garner top-notch results for the program.

Best Use of Digital in a B2B Technology Campaign (Unisys)

  • With many B2B technology providers offering similar technology solutions and using similar marketing messages to external audiences, LEWIS created a campaign to help Unisys rise above the noise, with a unique approach to telling its story, including infographics and video content. The focus of the campaign was on the annual Unisys Security Index (USI) and the Consumerization of IT (CoIT) research.

"We're thrilled to have been honored with two Bulldog Digital Awards. This is further validation of the importance of taking an integrated approach to communications," said Lucy Allen, EVP and Chief Strategy Officer at LEWIS PR. "It's no longer enough to use a text-based content approach, organizations need to utilize the communications tools that will reach their core audience in new ways. The teams involved on these two campaigns have done an excellent job showing how digital tactics deliver tangible results."

The Bulldog Awards are unique, in that they are judged by working journalists and bloggers.

About LEWIS PR
LEWIS PR is a global PR and digital communications agency. In addition to traditional media and analyst relations, LEWIS specializes in social media, digital marketing and creative services. It works with organizations to implement integrated communications programs on an international scale. LEWIS works with leading and emerging brands across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, technology and telecom. LEWIS has more than 25 wholly-owned offices across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore.

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