SOURCE: The Berry Company

The Berry Company

June 01, 2011 07:00 ET

Lexington Small Businesses Named Winners in Extreme Marketing Makeover Contest

The Berry Company to Provide Consultative Services and Local Search Solutions Packages Valued at $30,000

LEXINGTON, KY--(Marketwire - Jun 1, 2011) - The journey from lackluster to effective marketing has officially begun for two Lexington businesses who have been named winners of the Extreme Marketing Makeover contest from The Berry Company, publisher of the Windstream Yellow Pages. Berry is pleased to announce that Imani Church and Family Life Center will be awarded a first place prize package valued at $25,000 and Express Roofing a $5,000 second place package. Berry, the leader in online marketing and local lead generation, will support the marketing efforts of both companies by providing consultative services, print and digital advertising, as well as in-depth marketing metrics and analytics.

Imani, a community resource in Lexington, entered the Extreme Marketing Makeover contest for the opportunity to receive expert assistance in generating greater awareness of its mission and services. "Our center could benefit so many people if we only had the time, knowledge and funds to market it," said Lindsay Reis, marketing representative for the Center.

"Both of our Lexington prize winners epitomize the challenges that all of America's small businesses face in balancing the daily demands of running a business with the need to generate new leads and customers," said Rob Schoenlein, Berry's regional vice president for Lexington. "Berry is honored to have the opportunity to help these Lexington businesses, and all our winners, become more competitive by providing them with the expert marketing counsel and lead generation solutions they need."

The Berry Company is a trusted lead generation advisor with a rich history that spans 100 years. In 2010, Berry transformed its business beyond its flagship print directories to a full-service agency providing a wide range of online advertising solutions designed to reach consumers whenever and wherever they're searching for local goods and services.

As Extreme Marketing Makeover winners, Imani Church and Family Life Center and Express Roofing will now leverage Berry's integrated suite of solutions including:

  • Website Design that converts browsers into buyers
  • Search Engine Marketing that increases the visibility of companies online
  • Internet & Print Yellow Pages Programs that deliver measurable impact
  • Online Video Campaigns that illustrate services through polished presentations

Small businesses in Lexington, Oahu, Anchorage, Cincinnati, and Mankato, Minn., were eligible to compete for the "Extreme Marketing Makeover" prize packages simply by telling Berry why their marketing programs were lacking and their companies deserving. Award winners were selected based on their submission's creativity and the business' need for Berry's solutions and support, as well as America's online votes. The $60,000 grand prize was awarded to Extra Fast Tax Service of Cincinnati, Ohio.

To follow Berry and the transformations of Lexington's Extreme Marketing Makeover contest winners over the next year, visit www.BerryMeansBusiness.com and "like" Berry at facebook.com/berrymeansbiz.

ABOUT BERRY
The Berry Company LLC, is a leading provider of local online, search, video and print solutions. Its local leads experts help more than 240,000 businesses in 42 states market their businesses to local consumers. As an authorized reseller of YP.com in all of its markets, The Berry Company provides its clients with online listings and video advertising through this leading national Internet Yellow Pages site. The company is a Google Qualified Company, offering Google AdWords and other solutions to its clients.

Since its founding 100 years ago, The Berry Company has offered exceptional service, local market expertise and a strong portfolio of solutions. For more information, please visit www.BerryMeansBusiness.com. To follow Berry and the transformations of Extreme Marketing Makeover contest winners, "like" Berry at facebook.com/berrymeansbiz.

For phone or in-person interviews with The Berry Company consultants, Extreme Marketing Makeover judges and Lexington winners, contact Pat Nichols at 303-867-1651 or pat.nichols@localinsightmedia.com. B-Roll from contest winners also may be available with notice.

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