FOSTER CITY, CA--(Marketwired - Dec 15, 2016) - Amobee, a global leader in marketing technology, today announced it has won multiple awards for "Best Programmatic Creative" and "Mobile Marketing Campaign of the Year" in partnership with luxury and premium agency, Team One, for Lexus.
Lexus partnered with Amobee to generate awareness around their 2016 performance F series model lineup -- IS F SPORT, RC F SPORT and GS F SPORT -- by creating an immersive virtual showroom experience leveraging Amobee's high impact mobile, video and proprietary 3D solutions. The goal was to engage consumers in a unique way that supported the dynamic performance qualities Lexus is known for.
Amobee's extensive suite of cross channel and high impact mobile solutions equip advertisers, like Lexus, with innovative ad formats and robust functionality that provide consumers with a cinematic and interactive brand experience. The benefits of Amobee's mobile solutions meet a variety of marketing objectives from driving qualified leads and site traffic, increasing engagement rates, and aligning brands with the moments that matter most to their audience.
"The award-winning mobile experience we created with Amobee was part of a fully-integrated campaign to amplify the sensory message of Lexus' performance vehicles and ultimately to support Lexus as a progressive, dynamic brand," said Jennifer Bolt, executive director, Idea Communication for Team One.
The OMMA Awards, which took place during Advertising Week in New York, celebrated Amobee and Team One as the 2016 winner in "Programmatic Creative" for their use of proprietary 3D technology and interactive video to ignite consumers' senses. The award also acknowledged the auto brand's strategic use of Amobee Brand Intelligence insights for informing audience targeting across mobile and tablet devices.
The Interactive Marketing Association also honored Amobee and Team One for the Lexus 3D performance campaign with the "Mobile Marketing Campaign of the Year" distinction at their IMPACT16 conference in Las Vegas, which recognizes marketers' innovative use of technology.
"Receiving these awards in partnership with our clients, Team One and Lexus, is a testament to our technology-driven strategy that enables the highest level of creativity and ability to deliver programmatic digital advertising experiences that engage audiences in a meaningful way," said Kim Perell, president of Amobee.
To learn more and view the award-winning Lexus mobile advertising campaign from Amobee and Team One, please visit: http://amobee.com/portfolio-items/lexus-performance/
Amobee is a global marketing technology company serving the world's leading brands and agencies. Amobee's patented Brand Intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindset and interests. Amobee's unified platform enables marketers to seamlessly plan and activate cross channel, programmatic media campaigns using Brand Intelligence, and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat. Amobee is a wholly owned subsidiary of Singtel, one of the largest telecommunications companies in the world with over 600 million mobile subscribers. Amobee operates across North America, Europe, Middle East, Asia and Australia. www.amobee.com
ABOUT TEAM ONE
Team One is a fully integrated, premium, luxury and aspirational brand-specialist agency. Their purpose is to elevate brands to an aspirational status in consumers' lives and justify their premium pricing. They achieve this through launching remarkable ideas that generate exponential influence and make media dollars work harder. Founded in 1987, their 495 employees are based across six North American offices, including the Los Angeles headquarters, New York, Chicago, Atlanta, Washington, D.C., and soon in Dallas.
Team One is a division of Saatchi & Saatchi North America Inc, a wholly owned subsidiary of Publicis Groupe. For more information, visit TeamOne-USA.com.