April 19, 2011 09:30 ET

LFPR Chosen as Agency of Record for National Children's Study in Los Angeles and Ventura Counties

IRVINE, CA--(Marketwire - Apr 19, 2011) - LFPR LLC, a public relations agency that offers customized communications services to companies in both emerging and established markets, has been selected as the agency of record for the National Children's Study (NCS) in Los Angeles and Ventura counties. Under the direction of the UCLA Center for Healthier Children, Families and Communities, the NCS in Los Angeles County is part of one of the largest, long-term observational studies of children's health ever conducted and aims to get a better understanding of important childhood diseases such as diabetes, obesity, asthma, autism, and birth defects.

The study will include 100,000 children nationwide from before birth to age twenty-one. The goal of the study is to improve the health and well-being of children, and to contribute a greater understanding of the role environmental factors and genetics may have on their health. LFPR currently works with the NCS team at the Los Angeles-Ventura Study Center (LAVSC) to drive awareness of the study in Los Angeles and Ventura counties.

"We are honored to be part of the largest, ground-breaking observational children's study in history," said Shana Starr, principal and co-founder of LFPR. "The National Children's Study is a pioneer in researching the ways we can improve our children's health. As a parent, I am proud to have a part in such a positive effort to improve the lives of our progeny."

LFPR represents clients across a broad variety of products, services and industries, including: consumer-based products, consumer electronics, health, finance and both the B2B and B2C space. The firm is fueled by seasoned and passionate professionals who understand, at the end of the day, that results are what matter most. In addition to the UCLA National Children's Study, LFPR's past and current clients include Sage North America, California Bank & Trust, Saitek, The Entertainment Technology Center @ USC, the Institute for Progressive Medicine and Irvine Chamber of Commerce and many other industry leaders.

About LFPR
Based in Irvine, LFPR specializes in providing comprehensive public relations services including: Media Relations, Marketing Communication, Editorial Services, Corporate Communications and Analyst Relations to name a few. We understand that the bottom line is about results. Our relationships in the industry, expertise in maximizing technology, and our 'leave no stone unturned' attitude, provide our clients with the advantage and results their competitors wish for. Our team is comprised of experienced and passionate professionals fueled by a genuine interest to provide clients with dynamic and effective solutions in a creative and intelligent way. For more information call 949-502-7750 or visit

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