March 31, 2014 12:07 ET

LFPR to Continue as Public Relations Agency of Record for Sage North America

IRVINE, CA--(Marketwired - Mar 31, 2014) - LFPR LLC. (LFPR) (, a public relations firm offering customized communications services to companies in both emerging and established markets, has been selected as the agency of record for Sage North America (, the U.S. and Canada subsidiary of The Sage Group plc, a leading global supplier of business management software and services, for the third straight year. LFPR was retained for its expertise in building an actionable PR program which focuses on highlighting how Sage helps and supports small and medium-sized businesses (SMBs). LFPR will continue to work to offer Sage a platform for sharing their brand message of providing advice and solutions for SMBs to use in their own path to success. 

As part of their overall agency review program, Sage submitted an RFP to PR agencies across the county. After a competitive search and intense RFP process, LFPR was awarded the bid as Agency of Record.

"We selected LFPR as our agency of record based on their demonstrated creativity and drive to help Sage grow our brand in North America," said Gabie Boko, executive vice president of marketing, Sage North America. "We value their expertise, and look forward to their helping us to amplify our voice, sharing helpful advice and facilitating an ongoing conversation with small and mid-sized businesses."

In addition to presenting the winning program to the internal Sage communications team, CARMA International, an industry pioneer in media analysis and PR evaluation, was retained by Sage to review the Sage media presence in 2012 - 2013.  By combining the company's internal program with LFPR's approach in implementing a public relations program that centered on Thought Leadership, CARMA ranked Sage's media favorability in the 95th percentile of all the companies they reviewed in 2013, and reported that Sage had one of the strongest thought leadership rankings they have ever reviewed. 

"In our recent analysis for Sage North America, CARMA observed a dynamic thought leadership program of depth and breadth that was among the best we have encountered," said senior analyst Jared LayPort at CARMA. "Through its partnership with LFPR, Sage North America successfully demonstrated to current and prospective customers that it understood the challenges facing small and large enterprises in a rapidly evolving business climate, while also offering the sector expertise and solutions necessary to surmount them."

"Sage North America is a great company to work with and we were thrilled to not only win the account, but also to receive this exceptional review from CARMA that highlights our successful partnership with Sage, as well as LFPR's ability to execute an impactful PR program," said Shana Starr, managing partner of LFPR.

LFPR first began working with Sage North America in October 2010. 

About LFPR

Based in Irvine, California, LFPR specializes in providing comprehensive public relations and social media services. The firm is fueled by creative, seasoned, and passionate professionals that understand, while effort is admirable, at the end of the day, results are what matter most. For more information call 949-502-7750 ext. 209 or visit

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