LG Canada

LG Canada
L'Oreal Paris

L'Oreal Paris
Fashion Design Council of Canada

Fashion Design Council of Canada
IMG Sports & Entertainment

December 16, 2008 09:00 ET

LG Canada Embraces 10th Anniversary of Toronto's Fashion Week as New Title Sponsor

FDCCs 'LG Fashion Week presented by L'Oreal Paris' introduces new partners and elements of prestige to continue elevating event on the international fashion runway

MISSISSAUGA, ONTARIO--(Marketwire - Dec. 16, 2008) - Hot on the heels of its first major foray into the Canadian fashion scene, LG Canada (LG) has today officially announced its continued commitment to the industry as it becomes title sponsor of Toronto's Fashion Week, beginning in 2009. LG Canada looks forward to working with the incumbent title sponsor L'Oreal Paris, as the exclusive beauty partner and presenting sponsor.

Today's announcement marks one of many significant growth strategies for the biannual fashion week events, including the addition of IMG Sports & Entertainment Canada as the events' exclusive partner for sponsorship, sales and client services. The Fashion Design Council of Canada (FDCC), celebrating its 10th anniversary in 2009, will continue to develop and produce all creative aspects of the week's events. Valued partner and longstanding Canadian fashion supporter, L'Oreal Paris, will continue to have a large presence at LG Fashion Week as the presenting sponsor through onsite activations as well as its beauty team's continued role backstage.

"We couldn't be happier with today's announcement," said Andrew Barrett, Vice President, Marketing, LG Electronics Canada. "Working with the FDCC over the past year has been a pleasure, and we're ecstatic about continuing and strengthening this relationship through our new role as title sponsor. At LG we are committed to aligning our brand with style and fashion, and I don't think there's a more appropriate or high profile avenue to do this than by branding Toronto's premier fashion event, LG Fashion Week presented by L'Oreal Paris."

"L'Oreal Paris is proud of the instrumental role we have played with the FDCC over the past six years in building and growing Toronto's Fashion Week into the successful platform that it has become for our talented designers," said Anik Gagnon, Brand Communications Director, L'Oreal Paris. "As a testament to this success, we look forward to continuing our work with the designers for the coming years and to working with new title sponsor LG, the FDCC and IMG to further heighten the event's local and international visibility and buzz."

"2009 marks an incredible milestone for the FDCC. It will not only be our tenth anniversary, but in the fall we will host our 20th fashion week in Toronto," said Robin Kay, President Fashion Design Council of Canada and Executive Director LG Fashion Week. "We can't think of a better way to celebrate than by welcoming new partner LG Canada to our family. LG's presence at this fall's Fashion Week events was fabulous, and we're looking forward to many outstanding seasons with them. As always we are thrilled to continue working with our dear friends and supporters from L'Oreal Paris, while we embrace IMG Sports & Entertainment Canada, as our key service provider. Collectively, we are poised for success in 2009 and beyond."

IMG Sports & Entertainment Canada, a subsidiary of IMG World, will act as the exclusive sponsorship and sales management company for the FDCC, playing a key role in client services for the week. IMG Worldwide is currently responsible for bringing together 22 weeks of fashion to world-class cities around the globe every year, including Mercedes-Benz Fashion Week (New York) and Rosemount Australian Fashion Week (Sydney). The partnership will act to compliment the FDCC's continuing efforts of elevating Toronto's LG Fashion Week presented by L'Oreal Paris on the international fashion stage.

"We see phenomenal potential with LG Fashion Week presented by L'Oreal Paris, and can't wait to work on the spring shows with LG Canada, L'Oreal Paris and the FDCC," said Chuck Bennett, Senior Corporate Vice President, IMG. "The past 10 years have proven Canada has an eye for fashion and style, and we look forward to enriching the experience."

"Canada is truly lucky to have such prestigious, well respected and knowledgeable brands, such as LG Canada and L'Oreal Paris." said Brad Pelletier, Senior Vice President and Managing Director, IMG. "We've seen what kinds of amazing things can happen when great partners such as these work together, and foresee a phenomenal road ahead."

For more information on LG, please visit www.lg.ca/fashion.

About LG Electronics, Inc.

The LG brand was established in 1995. The company is a global force in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual total revenues of more than US $35-billion (non-consolidated). LG Canada has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and digital appliances. For more information please visit www.lg.ca.

About L'Oreal Paris

L'Oreal Paris is a division of L'Oreal Canada, the leader in the Canadian cosmetics market. The company, which is headquartered in Montreal, had sales of $822.4 million in 2007 and employs 1,200 people, representing 56 different nationalities. L'Oreal Canada, a wholly owned subsidiary of L'Oreal Group, the world's leading cosmetics company, offers its customers a wide range of choices with its diverse portfolio of brands and encompasses all aspects of beauty.

About the Fashion Design Council of Canada

The Fashion Design Council of Canada (FDCC) was founded in 1999 with the specific mandate to brand fashion in Canada. A non-governmental, not for profit national association, the FDCC has successfully built a fashion week that commands international respect and encourages continued economic trade and profile of our industry.

About IMG Sports & Entertainment

Operating in 30 countries, IMG Sports & Entertainment's diverse businesses include: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world's largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year.

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