LG Electronics Canada

LG Electronics Canada
Carlie Wong

Carlie Wong

October 23, 2008 16:12 ET

Carlie Wong Declares LG's Latest Cell Phones the Glamorous Gangster's Device of Choice

LG Canada launches three hot new cell phones at Carlie Wong's L'Oreal Fashion Week show

TORONTO, ONTARIO--(Marketwire - Oct. 23, 2008) -

Editors Note: A photo for this release will be available on the Canadian Press picture wire via Marketwire.

LG Electronics Canada unveiled its three newest cell phones amongst Canada's fashion forward at L'Oreal Fashion Week in Toronto yesterday. LG's Fall Fashion collection which includes the LG Dare, the LG Reveal and the LG Voyager made their runway debut during a technology-infused Carlie Wong fashion show on the runway in Nathan Phillips Square.

The stylish collection of iconic mobile phones served as this season's must-have accessory at an exclusive launch party and premier of Carlie Wong's "Gangster meets Glamour" SS09 collection fashion show. During the show, Carlie unveiled an exclusive line of accessories designed using LG's latest handsets. LG Electronics Canada recently announced its executive level sponsorship of L'Oreal Fashion Week, which is the first time a consumer electronics company has paired with the Fashion Design Council of Canada.

"My Spring/Summer 2009 collection is all about bringing quality construction, attention to detail and luxurious pieces to the fashion world, which is exactly what LG is bringing to technology," says designer Carlie Wong. "I want the women who wear my clothes to feel feminine, yet empowered and unstoppable. She's the Glamorous Gangster and an LG cell phone is her hottest accessory."

Fortunately, Canadians won't have to wait until the spring/summer to get their hands on these three new iconic LG phones. They will be available at Bell and TELUS in the coming months.

- The LG Dare is a stylish, cutting edge phone that is built for multi-media with music and mobile browsing in mind (available today through TELUS). The LG Dare features a large 3-inch touch screen that not only lets you easily view HTML web content but gives vibration tactile feedback and recognizes handwriting. For photo enthusiasts the 3.2 mega pixel camera with face detection features lets you capture moments of your life in high resolution and the user interface makes it easy for you to share photos with those that are an important part of your life. For more information visit www.telus.com.

- The LG Voyager (available soon through Bell and TELUS) has the best of both worlds; the essence of high fashion meets high tech with a 2.8-inch touchscreen and a full QWERTY keyboard. For the stylish that want to have the best mobile web and messaging experience in an all-in-one device, there is no other choice than the LG Voyager.

- The LG Reveal (available soon from Bell) is sexy chic meets striking originality with a bold and ground breaking design. With the cute flip phone and full QWERTY keypad the LG Reveal lets mobile texters reveal their news to others that they care about, instantly wherever they are. The LG Reveal is the perfect accessory for those that want a sophisticated look in either black or purple.

- THE LG Shimmer Kit (available soon from Bell) brings together the purple LG Reveal with a fashion forward exclusive Swarovski Crystal Bluetooth headset. Prepared to be dazzled by this chic combination. A $5 donation from every purchase will be made to Fashion Cares.

"LG is unique because not only are we committed to using the best technology available and creating the best cell phones in Canada, but we insist that our products are also fashion forward," says Andrew Barrett, Vice President of Marketing at LG Electronics. "Consumers will get to experience our vision in both the functionality and look of the phones we've launched this week and we are excited that our carrier partners share our commitment to bringing fashionable choices to Canadians."

In addition to launching these iconic phones, Saturday October 25th will mark the inaugural LG Fashion Fusion, a grand finale to L'Oreal Fashion Week. As part of the event, Grammy Award-winning and international musical talent, Maroon 5 will rock the runway along with select international and domestic designers. To ensure that life's still good for those who didn't win tickets, consumers are invited to visit www.LG.ca/fashion for more information and to come down and watch the entire show through the see-through wall of the event tent, and on an innovative outdoor projection viewable by all. Can't make it, tune in! The event will also be produced as a special presentation of the regular broadcast of In Fashion and FashionTV on CTV, November 9, 2008 between 5:00pm and 6:00pm.

About LG Electronics, Inc.

The LG brand was established in 1995. The company is a global force in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual total revenues of more than US $35-billion (non-consolidated). LG Canada has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and digital appliances. For more information please visit www.lg.ca.

About Carlie Wong

In the fall of 2007, Carlie Wong burst onto the fashion scene, at age 23, as the youngest of 12 designers on the inaugural season of PROJECT RUNWAY CANADA. Little did Canada know, Wong had only begun to show off the well-tailored cuff of her skills. Carlie Wong's designs combine classic tailoring techniques with modern, feminine silhouettes and luxurious fabrics that create a fluid message from start to finish. For more info on Carlie Wong and availability, link to www.carliewong.com

About the Fashion Design Council of Canada

The Fashion Design Council of Canada (FDCC) was founded in 1999 with the specific mandate to brand fashion in Canada. A non-governmental, not for profit national association, the FDCC has successfully built a fashion week that commands international respect and encourages continued economic trade
and profile of our industry.

For all interview requests for Carlie Wong or for more information about
the Carlie Wong SS09 collection and brand, please contact:

Robyn Shanks
Lotus Leaf Communications


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