SOURCE: iCrossing


June 01, 2011 09:00 ET

LG Electronics Selects iCrossing as Global Digital Agency of Record

New iCrossing Office Opens in Seoul

NEW YORK, NY--(Marketwire - Jun 1, 2011) - iCrossing ( announced that it has been chosen as digital agency of record for the LG Electronics Global Marketing Office. The announcement today follows an extensive competitive bid.

Partnering with GIIR, LG's in-house agency and the third largest agency in Korea, iCrossing will be responsible for LG's worldwide digital strategy. The agency's duties will include a full range of integrated digital marketing services including media planning, buying and creative, as well as the development of search, social and mobile programs.

The LG account will be serviced by a dedicated team operating out of a newly opened iCrossing office in Seoul, a joint effort with GIIR, and existing iCrossing offices throughout the agency's global network.

iCrossing was acquired by Hearst Corporation last year, a move that gives the agency access to Hearst's extensive content creation capabilities and global advertising reach. "LG's continued innovation in the consumer electronics market provides us with a tremendous opportunity," said Don Scales, president and CEO, iCrossing. "We will help LG realize its digital marketing goals by driving awareness and engagement across paid, earned and owned media as a truly connected brand." LG is the latest in a number of clients -- including AAA and Equinox -- that have signed on iCrossing as digital agency of record.

About iCrossing
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. Headquartered in New York, the company has 700 employees in 13 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit