LG Electronics Canada

LG Electronics Canada

February 11, 2010 09:00 ET

LG Pop Brings Touchscreen Simplicity to Canadians

Sleek Multimedia Phone, Available Exclusively at Rogers, Pops with Functionality

MISSISSAUGA, ONTARIO--(Marketwire - Feb. 11, 2010) - LG Electronics Canada today announced its newest mobile phone: the LG Pop, the most compact touchscreen phone ever made, exclusively available through Rogers. The LG Pop offers customers the functionality of a full touchscreen phone including a host of key features and multimedia offerings, including support for viewing movies in several popular file formats and an easy-to-use browser that brings all the best mobile content to the device's large screen.

"The LG Pop is the perfect option for Canadians who want the functionality and ease-of-use of a touchscreen phone," said Colin Bettam, vice-president of marketing, LG Electronics Canada. "The combination of the phone's compact size, easy and fun interface, and great media features make this an exciting and compelling option for consumers."

The spacious 3-inch WQVGA touchscreen extends to the edges of the LG Pop with a narrow 4.8 mm bezel giving the illusion of an uninterrupted sheet of glass. The unit's sleek design is accented by a single button on the face that functions as the menu, end and cancel keys, depending on the phone's mode. A slim strip of light around the button shines either green or red to indicate the handset's function. The LG Pop is crafted from brushed aluminum for a high-end, stylish finish.

Complete with a 3.0 megapixel camera/video, Life's Good moments and memories can be easily shared online or wirelessly to keep friends and family connected. The LG Pop is available at Rogers in the coming days for the affordable price of $19.99 with select 3 year plans featuring unlimited browsing starting at only $30* For more information, please visit www.rogers.com.

*plus Government Regulatory Recovery Fee

About LG Electronics, Inc.

The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual worldwide revenues of more than US $40 billion. LG Canada is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit www.lg.ca.

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