SOURCE: PapayaMobile

PapayaMobile

January 25, 2011 11:00 ET

LG to Preinstall PapayaMobile's Apps & Social Network on Android Phones in 2011

Papaya Enters China Market With LG Partnership

BEIJING--(Marketwire - January 25, 2011) -  PapayaMobile, a leading mobile social platform for Android, today announced that LG will preinstall Papaya applications into LG Android phones shipping in China beginning January 2011. This comes on the heels of Papaya recently releasing China-specific versions of its SDK to provide developers specific access to Papaya end users, game localization services and features such as language options.

In partnering with LG, a leader and technology innovator in consumer electronics, mobile communications and home appliances, and releasing its China SDK package, PapayaMobile continues to expand its global reach to benefit Android developers. With an already existing U.S. and European user base of 8 million, PapayaMobile expects its user base to grow by 32 million in China alone over the next two years. Being a China-based company, Papaya is one of the few players in the Android ecosystem that can provide developers deep expertise on how to properly address emerging markets, such as China, and offer global reach via its existing network.

"Papaya aims to be the leading global social gaming platform on Android and our partnership with LG and the release of our China SDK continue to play into this global strategy," said Si Shen, co-founder and CEO of PapayaMobile. "As our presence expands, developers who want to use our social tools and increasing user base can share in our growth."

"The next rapid stage of growth for Android will come from emerging market countries like China," said Yan Guan, director of business for LG. "To ensure we provide end users with the best mobile gaming experience possible, we are excited to bring PapayaMobile's gaming social network to our China users."

About PapayaMobile:
PapayaMobile is an open, mobile social network for Android focused on casual gaming and virtual currency. Papaya offers developers a fast and easy way to reach more than three million users worldwide and make more money instantly. Android users love Papaya because they can play multiple games and get a complete social networking experience all in one, easy to download and use app. Founded in 2008 by Si Shen and Wenjie Qian, Papaya is headquartered in Beijing and has an office in Menlo Park, Calif. For more information, please visit: http://www.papayamobile.com/.

About LG, Inc.
LG, Inc. is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of USD43.4 billion, LG is comprised of five business units -- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world's leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines.

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