Liana Technologies

Liana Technologies

June 17, 2015 08:00 ET

Liana Technologies Integrates Marketing and PR Technology on the Cloud

LONDON, UNITED KINGDOM--(Marketwired - June 17, 2015) - Marketing and PR are now intrinsically linked in the era of digital communications. Liana Technologies is a prime mover of this change, consolidating these services on a technological level by offering fully integrated cloud-based marketing and corporate communication software.

"When communicating with social media and journalist networks, both digital press release services and easy-to-use media monitoring software are needed. We are able to offer communications professionals highly comprehensive marketing platform from a single family of software products", says the CEO of Liana Technologies, Samuli Tursas.

Several new studies show that marketing and PR form an intrinsic part of corporate communications. Nowadays, a large proportion of communications is made outside the traditional media outlets. PR is becoming increasingly commercial and marketing-oriented. Over time, the traditional boundaries of public relations and marketing are becoming more blurred.

Liana also includes marketing automation in its software, which nurtures the relationship between sales and marketing over the long term. Marketing analytics, the companies' own databases, customer behaviour and analytics for media and social media are combined to create a set of commercially valuable data.

Liana has developed the perfect concept in terms of marketing and corporate communications software. Liana Marketing Cloud provides fully integrated software for automated email, mobile marketing and content management. Liana PR Cloud provides targeted solution for PR professionals, while LianaPress focuses on press release distribution and LianaMonitor offers monitoring and analytics software that examines the pertinence of social media and journalism with regards the company in question. Liana's Marketing and PR Cloud guarantees that the company is fully up to speed with modern technology so as to be in a position to communicate online directly to their own customers or the media, as well as to analyse the effectiveness of their communications.

Liana Technologies is a European company that was established in 2005 and has its headquarters in Finland. The company has opened sales offices in Dubai, Paris, Berlin, Hong Kong and Moscow in the last couple of years and the company is growing strongly in all areas of the market. Liana's products are already proving their worth in over 3,000 companies and customers include Hertz, Unilever, SAP, Ikea and Starbucks. The company aspires to be the market leader in Europe, the Middle East and Hong Kong.

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