Liazon's Bright Choices Exchange Wins Web Health Award

NEW YORK, NY--(Marketwire - Jun 21, 2012) - Liazon's Bright Choices^® Benefits Exchange has been named winner of the Silver Web Health Award in the "Web-based Resource/Tool" category from the Web Health Awards. The awards, administered by the Health Information Resource Center, recognize the nation's best digital health resources. Bright Choices was judged against 600 entries, including those from innovators and industry-leaders such as WebMD, UnitedHealthcare and OptumHealth.

"Finding the right health insurance and benefits shouldn't be intimidating. Bright Choices was created to offer an array of benefit options to employees in a user-friendly portal," said Liazon CEO Ashok Subramanian. "This distinguished award recognizes our vision of how a benefits exchange can and should work for consumers."

The Bright Choices Exchange is an online benefits store that is changing the way employers and employees buy benefits. It helps employers save money on their benefits costs by setting predictable budgets while guiding employees to purchase better coverage of health, dental, vision, life and disability benefits, among others.

When employees log in to Bright Choices, they complete a questionnaire, which helps them get a full picture of their benefits needs and provides a recommended benefits portfolio based upon their health profile, financial status, risk tolerance and preferences. Employees can select the recommended portfolio or build their own using educational and comparison tools that help them evaluate options.

Bright Choices Exchange customers find benefits plans that meet an array of employee needs and price points, including a variety of health care plans (from traditional Point-of-Service, to PPOs, HMOs and high-deductible HSA-qualified plans), supplemental health plans, life, disability, HSAs, FSAs, wellness, telemedicine, and even pet insurance.

About Liazon
Founded in 2007, Liazon Corporation operates a market-leading private benefits exchange for small and mid-sized businesses. Its flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers save money on their healthcare costs by setting predictable budgets while guiding employees to purchase better coverage of health, dental, vision, life and disability benefits. Liazon works with top national and regional insurance providers and supports more than 2,000 businesses nationwide. Liazon has offices in Buffalo, N.Y., New York City and Waltham, MA. To learn more about Liazon and the Bright Choices Exchange, go to www.liazon.com.