SOURCE: Liberator

Liberator

April 09, 2009 17:02 ET

Liberator and Adult Retailer Eros1207 Team Up to Create Liberator LoveStyle Stores

The Ultimate Liberator Shopping Experience Comes to Houston, Texas

ATLANTA, GA--(Marketwire - April 9, 2009) - Liberator Bedroom Adventure Gear, a luxury brand of sex furniture and sex pillows, announced today that it has partnered with Eros1207, a Houston-based adult retailer, to create a Liberator LoveStyle Store within its Houston SouthWest store. A second Liberator LoveStyle Store is planned for another Eros1207 location, the largest adult retail store in Texas at 15,000 square feet. The Liberator LoveStyle Stores feature a cross section of the entire Liberator offering, from sex shapes and sex furniture to erotic toys, light bondage, lingerie and latex fetish wear.

Entering the Liberator LoveStyle Store from Eros1207 is like entering an interactive exhibition of the latest in Liberator Bedroom Adventure Gear. Customers are encouraged to touch, to play, and to lie on the display items in an experience far removed from the typical adult retailer. To help with the launch of the boutique, Liberator contributed demonstration product, display hardware and signage. Starting on April 8th, Eros1207 is promoting this new addition by advertising in local Houston newspapers, local adult magazines and direct email. A grand opening celebration will be held in early June.

"Eros1207 caters to couples and single females, and we target our advertising accordingly. We have successfully cultivated many faithful customers, allowing us to expand to five locations within 16 years," said David Greenhaw, Vice President of Operations for Eros1207. "Because of the crossover in our demographic with that of Liberator we expect this store-within-a-store concept to be a success and we are pleased to be partnering with Liberator."

"We are thrilled to provide our fans with the ultimate Liberator experience, and are happy to have found such great partners in Eros1207. Houston represents the sixth largest metro area in the United States, so it is a great market for the introduction of the Liberator LoveStyle Store experience," said Louis Friedman, CEO, Liberator. "We are looking forward to a fruitful collaboration as we work together to hone this new retail concept."

Defining the category of intimacy gear, Liberator shapes and furniture transform ordinary beds and bedrooms into creative sex terrains by employing angles, elevations, curves, textures, environments and motion.

About Liberator

Liberator is a luxury and lovestyle brand that celebrates intimacy by inspiring romantic imagination. Established with the conviction that sensual pleasure and fulfillment are essential to a well-lived life, Liberator Sex Furniture and Bedroom Adventure Gear empowers exploration, fantasy and the communication of desire, no matter the person's shape, size or ability. Products include the original Liberator shapes and furniture, sophisticated lingerie, pleasure objects, as well as bath and body, bedding and home décor. For more information, visit liberator.com.

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