SOURCE: Liberator, Inc.

Liberator, Inc.

July 12, 2012 11:23 ET

Liberator Hires Sean Hougham as Vice President of Manufacturing

Hougham Brings Extensive Operational Experience and a Record of Efficiency to Liberator

ATLANTA, GA--(Marketwire - Jul 12, 2012) - Liberator, Inc. (OTCBB: LUVU) (OTCQB: LUVU), a progressive, vertically integrated company capitalizing on the emerging sexual wellness revolution through the worldwide marketing of the Liberator® brand, is pleased to announce the addition of Sean Hougham, 43, as Vice President of Manufacturing.

With over 20 years of experience, Mr. Hougham is a Six Sigma Black Belt and Certified Project Management Professional (PMP). As VP of Manufacturing at Liberator he will oversee the manufacture, quality and delivery of Liberator's manufactured line of sexual wellness products.

"We are pleased to announce the addition of someone with such broad-based operational skills as Sean to our management team," said Louis Friedman, President and CEO of Liberator, Inc. "As we continue to grow, we are compelled to strengthen our organization with high-caliber individuals such as Sean."

Mr. Hougham has an extensive background in driving improvement in manufacturing processes through focused training, coaching, and installing plant floor information systems. He has a proven ability to lead people and direct initiatives to achieve manufacturing excellence. Mr. Hougham's previous work experience includes terms of service at Graham Packaging Company as Continuous Improvement Manager, Management Technologies, Inc. where he served as Senior Process Improvement Consultant, and ProMaint, Inc., as Director of Operations. Mr. Hougham holds a Bachelor of Science in Industrial Engineering from the University of Western Michigan.

"I'm excited about the opportunity to impact Liberator's business processes in such a strategic role," said Sean Hougham. "There's tremendous opportunity for growth in the Liberator line of products, both domestically and abroad, and I'm honored to become a part of this dynamic and emerging growth company."

About Liberator, Inc.

Liberator, Inc. is a dynamic vertically integrated public company capitalizing on the emerging sexual wellness revolution through the worldwide marketing of the Liberator® line of products, the luxury and lovestyle brand that celebrates intimacy by inspiring romantic imagination. Established with the conviction that sensual pleasure and fulfillment are essential to a well-lived life, Liberator Bedroom Adventure Gear® empowers exploration, fantasy and the communication of desire, for persons of all shapes, sizes and abilities. Products include Liberator shapes and positioning systems, pleasure objects, and sensual accessories. Liberator, Inc. is currently housed in a 140,000 square foot vertically integrated manufacturing facility in a suburb of Atlanta, Georgia. Liberator, Inc. has over 100 employees, with products being sold directly to consumers and through hundreds of domestic resellers, on-line affiliates and six international licensees. The company is known for cutting-edge advertising and product branding. Since inception in 2002, Liberator has sold over $60 million of branded Liberator products.

Liberator operates an online retail e-commerce website at: www.liberator.com and can be followed on Twitter at: www.twitter.com/Liberator.

For comprehensive investor relations material, including fact sheets, research reports, and videos regarding Liberator, please visit the Company's investor relations web site at www.invest-in-LUVU-Liberator.com.

Forward-Looking Statements

In addition to historical information, this press release may contain forward-looking statements that reflect the company's current expectations and projections about future results, performance, prospects and opportunities. These forward-looking statements are based on information currently available to us and are subject to a number of risks, uncertainties and other factors that may cause actual results, performance, prospects or opportunities to be materially different from those expressed in, or implied by, such forward-looking statements. You should not place undue reliance on any forward-looking statements. Except as required by federal securities law, the company assumes no obligation to update publicly or to revise these forward-looking statements for any reason. Actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available, new events occur or circumstances change in the future.

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