SOURCE: Liberator, Inc.

Liberator, Inc.

April 20, 2012 10:20 ET

Liberator Signs Alizee - Comercio as Exclusive Branding Partner for Liberator Products in Brazil

ATLANTA, GA--(Marketwire - Apr 20, 2012) - Liberator, Inc. (OTCBB: LUVU) (OTCQB: LUVU), a progressive, vertically integrated company capitalizing on the emerging sexual wellness revolution through the worldwide marketing of the Liberator® brand, today announced the company's brand expansion into South America through its newest partnership with Alizee, Inc. in Sao Paolo, Brazil.

Commenting on the new partnership, Alizee, Inc. President Leon Vrinssen stated, "We are quite excited about the opportunity to represent the Liberator brand in Brazil. The Liberator line brings us great products and brand recognition at a point in our society where sexual health and wellness is becoming increasingly more important to people."

Michael Kane, Executive Vice President for Liberator, Inc., said, "All of us at Liberator are thrilled to have Alizee on board, and we are looking forward to working alongside Leon and his team to develop the market. Our market analysis suggests great potential in the area, and we are confident that Alizee is the right partner for this endeavor."

Alizee has established a significant brand presence with its high-end erotic luxury lounges and sexual wellness products. With an initial foundation in Europe, Alizee has expanded to markets throughout the world. For more information on the company's operations in Brazil, please visit: www.alizee.com.br

About Liberator, Inc.

Liberator, Inc. is a dynamic vertically integrated public company capitalizing on the emerging sexual wellness revolution through the worldwide marketing of the Liberator® line of products, the luxury and lovestyle brand that celebrates intimacy by inspiring romantic imagination. Established with the conviction that sensual pleasure and fulfillment are essential to a well-lived life, Liberator Bedroom Adventure Gear® empowers exploration, fantasy and the communication of desire, for persons of all shapes, sizes and abilities. Products include Liberator shapes and positioning systems, pleasure objects, and sensual accessories. Liberator, Inc. is currently housed in a 140,000 square foot vertically integrated manufacturing facility in a suburb of Atlanta, Georgia. Liberator, Inc. has over 100 employees, with products being sold directly to consumers and through hundreds of domestic resellers, on-line affiliates and six international licensees. The company is known for cutting-edge advertising and product branding. Since inception in 2002, Liberator has sold over $60 million of branded Liberator products.

Liberator operates an online retail e-commerce website at: www.Liberator.com and can be followed on Twitter at: www.twitter.com/Liberator.

For comprehensive investor relations material, including fact sheets, research reports, and video regarding Liberator, please follow the appropriate link: Investor Portal, Research Report, Overview Video and Investor Fact Sheet.

Forward-Looking Statements

In addition to historical information, this press release may contain forward-looking statements that reflect the company's current expectations and projections about future results, performance, prospects and opportunities. These forward-looking statements are based on information currently available to us and are subject to a number of risks, uncertainties and other factors that may cause actual results, performance, prospects or opportunities to be materially different from those expressed in, or implied by, such forward looking statements. You should not place undue reliance on any forward-looking statements. Except as required by federal securities law, the company assumes no obligation to update publicly or to revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available, new events occur or circumstances change in the future.

Contact Information

  • Company Contact:

    Liberator, Inc.
    Ronald Scott
    Chief Financial Officer
    770-246-6426
    ron.scott@Liberator.com

    Financial Communications Contact:

    Trilogy Capital Partners
    Darren Minton
    President
    Toll-free: (800) 592-6067
    Email: info@trilogy-capital.com