SOURCE: Liberator


August 26, 2009 08:00 ET

LIBERATOR® and VEX® Couture Sign Joint Venture

LIBERATOR Signs Exclusive Deal to Manufacture and Market VEX Latex Couture to Wholesale Distribution Worldwide

ATLANTA, GA--(Marketwire - August 26, 2009) - LIBERATOR, the luxury, lovestyle brand synonymous with Bedroom Adventure Gear, upscale pleasure objects and erotic lingerie, has signed a deal with VEX Clothing, Inc. (VEX), a Chicago, Illinois based fashion designer, to manufacture and distribute its line of latex couture and accessories. VEX will utilize LIBERATOR in-house creative agency for branding, marketing, video production and public relations. LIBERATOR will also present VEX couture at trade shows, fashion shows and fetish events.

LIBERATOR vertically integrated 140,000 sq ft. manufacturing facility offers VEX unlimited growth opportunities without limiting delivery during high demand periods. Although latex couture is hand-assembled, high speed CAD manufacturing can produce considerably lower cost cut parts, thereby giving wholesalers a competitive edge over direct merchandisers.

"The venture with LIBERATOR will take VEX beyond my capacity as a small designer," stated Laura Petrielli-Pulice, founder and owner of VEX. Laura went on to say, "Teaming up with LIBERATOR will expand our brand desire, shorten delivery times and give me more time to design new lines and work on custom designs for clients."

LIBERATOR will add the VEX line to its own line of latex couture presently offered to popular adult and fetish wholesalers worldwide. The addition of VEX to LIBERATOR latex couture doubles the styles and selections offered.

Louis Friedman, founder and CEO of LIBERATOR, Inc. commented that the LIBERATOR and VEX partnership establishes a new business paradigm for latex manufacturers worldwide who want to simultaneously grow their brands while not being constrained by manufacturing limitations. For more information on VEX, visit For more information on the complete line of LIBERATOR products, visit

About Vex Clothing, Inc.

Vex Clothing, Inc. was founded in 1997 by Laura Petrielli-Pulice with the idea of making latex elegant enough to go from fetish gear to mainstream fashion. Since then, VEX has taken its place as one of the world's most trend-setting and creative latex designers. From couture to everyday wear garments, VEX offers a line of latex clothing designed to satisfy avant-garde urbanites as well as devoted latex enthusiasts. VEX presents distinct latex collection pieces, custom design items including appliqué and stained latex, as well as repair and alteration services. VEX creates innovative collections including garments and accessories for men and women, which range from essential and elegant pieces to original and complex custom designs. For more information, visit


LIBERATOR is the luxury lovestyle brand that celebrates intimacy by inspiring romantic imagination. Established with the conviction that sensual pleasure and fulfillment are essential to a well-lived life, LIBERATOR Bedroom Adventure Gear empowers exploration, fantasy and the communication of desire, no matter a person's shape, size or ability. Products include LIBERATOR Shapes and positioning systems, Black Label sex furniture with cuffs and ties, original lingerie, couture latex and exotic dress-up, and sensual accessories for the body and home décor. LIBERATOR has been featured in movies grossing over $1B and boasting one hundred million viewers (Meet The Fockers; Burn After Reading); in magazines with 25 million views per month (Mens Health; Maxim; Playboy); and on both SiriusXM and terrestrial radio. LIBERATOR enhances the creative expression of love, because everyone can be a love artist. For more information, visit or contact LIBERATOR at 1.866.542.7283. Mac Durant, National Sales Manager, 1.866.542.7283 ext.6423, +1 770.246.6423 (direct), +1 770.246.6401 (fax).