SOURCE: TelePlus Enterprises, Inc.

May 03, 2006 06:30 ET

Liberty Wireless Launches Phase One of Its Web Optimization Strategy

MIAMI, FL -- (MARKET WIRE) -- May 3, 2006 -- TelePlus Enterprises, Inc. (OTC BB: TLPE) (Frankfurt: YT3) (http://www.teleplus.ca) ("TelePlus" or the "Company") is proud to announce that its fully owned subsidiary, TelePlus Wireless, Corp. operating the "Liberty Wireless" brand has launched today the first of two phases to optimize functionality and deliver enhanced products and services via its website. The site, located at www.libertywireless.com, is well on its way to becoming a premier one-stop-shop for the wireless needs of the cost-conscious consumer. Phase I launched today provides an enhanced look and feel and will draw attention to the highly popular unlimited evenings and weekends plan.

"The new site will offer our clients a more positive web experience with Liberty Wireless. The web site is often the first contact a client has with our company and brand, and we aim to make the experience enjoyable, simple and convenient," said Kelly McLaren, President of TelePlus. "More than ever, consumers are purchasing wireless products over the internet and TelePlus plans to take full advantage of this tool to increase its sales and its customer base. Phase II will bring a more streamlined customer shopping experience and allow for easier cross-selling and up-selling of products. Not only will this increase the initial shopping cart value, but on some products we will see an ongoing incremental revenue stream as services are attached to recurring monthly customer charges," added McLaren. "As we roll out Phase II, our goal is to give our customers a positive web experience by ensuring that the website is easy to use and gives them all the information they need to make the right decision," said Laura Seijo, Channel Manager, Online Sales & Marketing.

About TelePlus (OTC BB: TLPE) http://www.TelePlus.ca

TelePlus Enterprises, Inc. ("TelePlus") is a diversified North American telecommunications company with offices in Miami, Florida; Montreal, Quebec; and Barrie, Ontario. TelePlus was founded in 1999 and it has since become a leading provider of wireless and telecommunications products and services across the U.S.A. and Canada. In October 2003, TelePlus became a publicly traded Company on the OTCBB under the symbol TLPE and since then it has continued to grow organically and through strategic acquisitions. The company's wholly owned subsidiaries include TelePlus Wireless, Corp. which operates a virtual wireless network selling cellular network access to consumers and distributors in the United States under the "Liberty Wireless" brand and TelePlus Connect, Corp. which resells landline, long distance and Internet services in Canada under the "Telizon," "Freedom" and "Avenue" brands.

The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties, including but not limited to risks associated with the uncertainty of future financial results, additional financing requirements, development and acquisition of new product lines and services, government approval processes, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties, and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. TelePlus Enterprises, Inc. takes no obligation to update or correct forward-looking statements.

The Company's full financial results for Q1 will be released mid-May via live webcast. The webcast can be accessed at: http://www.newswire.ca/en/webcast/viewEvent.cgi?eventID=1453540

To view our most recent research report, please visit http://www.teleplus.ca/download/TLPEUPDATE17April06-Final.pdf

Listen to our Q4 webcast at: http://www.newswire.ca/en/webcast/viewEvent.cgi?eventID=1409540

To view the CEO interview on the floor of the AMEX, please visit http://www.teleplus.ca/download/TLPE.wmv

To view the most recent trader's report on TelePlus, please visit http://www.teleplus.ca/download/TLPEtrader.wmv

To view the Analyst interview at the NASDAQ site, please visit http://www.teleplus.ca/download/TLPEAnalyst.wmv

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