Library workers raise awareness with ad campaign

NANAIMO, BRITISH COLUMBIA--(Marketwired - Jan. 5, 2016) - Members of the public will meet CUPE 401 members who work in libraries through an ad campaign launching today. The campaign draws attention to the public library services provided by more than 200 workers at Vancouver Island Regional Library (VIRL).

"Our members care about the communities they serve," said CUPE 401 President Blaine Gurrie. "This is an opportunity for the public, and the library board, to get to know them."

CUPE 401 has a new website dedicated to members who work in public libraries. Members invite all library lovers to visit: loveourlibrary.ca.

The campaign also includes newspaper and bus advertising.

"This campaign focuses on the excellent services and dedicated library workers our communities rely on," said Gurrie. "VIRL covers a large geographic area and we are proud to be the heart of the communities we serve."

Members recently voted overwhelmingly to take job action if necessary in support of their bargaining committee. Many are disheartened by major concessions the employer is demanding, as well as scheduling changes that create problems on the job and negatively impact work-life balance and family time.

CUPE 401 represents more than 200 library workers who serve a large geographical area covering Vancouver Island (except Victoria), Haida Gwaii, the Central Coast and some northern Gulf Islands - at 39 branches in 37 communities.