SOURCE: Lice Clinics of America

Lice Clinics of America

May 09, 2017 08:00 ET

Lice Clinics of America Unveils Lice Remover Kit for Simple At-Home Treatment

Lice Remover Kit Helps Families End Lice Infestations within Their Own Home

SALT LAKE CITY, UT--(Marketwired - May 09, 2017) - Lice Clinics of America, the world's largest network of urgent care clinics for lice treatment and providers of leading lice-removal services and products, today announced the nationwide launch of its at-home Lice Remover Kit. The first of its kind, this new kit contains a non-toxic liquid gel that kills lice, detangles hair and facilitates the removal of dead lice and eggs -- all with no mess and a pleasant scent.

"We are so excited about the launch of our Lice Remover Kit, as it is an important part of our mission to provide safe and effective solutions for everyone and every budget," said Claire Roberts, CEO of Lice Clinics of America. "Our innovative and science-based solutions now offer consumers the ability to cure lice infestations at one of our urgent care clinics or in the comfort of their own home. And unlike other over-the-counter products, ours even smells good, which is a testament to our desire to provide a pleasant user experience in an unpleasant situation."

Pesticide products still dominate over-the-counter (OTC) markets around the world because they have well-established brand names and have been proven to work in the distant past. However, with the emergence of pesticide resistant "super lice" these products have proved to be ineffective at ending lice infestations. Developed in Lice Clinics of America's urgent care lice clinics, the new Lice Remover Kit is a pesticide-free innovation that is guaranteed to end even super lice infestations.

"The CDC reports that 6 to 12 million new infestations of head lice occur in U.S. families each year. Many of these families struggle to find an effective solution to remove the lice," says Dr. Krista Lauer, Medical Director of Lice Clinics of America. "As a physician, I have seen many families suffer from lice infestations and they simply do not know what to do. The Lice Remover Kit is an extremely cost effective do-it-yourself solution to successfully cure head lice infestations."

The product launch is built around an innovative YouTube and Facebook digital advertising campaign that will run in areas where the product has local retail distribution. The "Lice Apocalypse" campaign video mixes engaging humor with educational content on pesticide-resistant Super Lice and how families can cure it. Beyond superior efficacy, the Lice Apocalypse video highlights the differentiation between the Lice Clinics of America - Lice Remover Kit and the leading store brands, including its ease of application, easy rinse properties and pleasant scent. To view the Lice Apocalypse video please visit: https://youtu.be/_gZJYIRHKeo

The Lice Remover Kit is available now in select retail locations nationwide, including CVS, Target, Walmart, Giant Eagle, HEB and Safeway. This launch and availability of the Lice Remover Kit furthers Lice Clinics of America's global reach and positioning as THE experts for curing lice infestations. For more information on the Lice Remover Kit and to find a retailer near you please visit: http://www.liceclinicsofamerica.com/lice-remover-kit/

ABOUT LICE CLINICS OF AMERICA

Lice Clinics of America stands for healthy families and healthy kids and empowers caregivers to take control over lice, seeking ways to provide a solution for every budget in all regions of the world. All of Lice Clinics of America's solutions are effective, safe, pesticide-free, non-toxic, and are easy to perform.

With more than 150 U.S. clinics and 100 international clinics, Lice Clinics of America is the largest network of professional head-lice-treatment centers in the world. The Lice Clinics of America brand is owned by Larada Sciences, Inc. For more information please visit www.liceclinicsofamerica.com

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